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Five Ways to
Get the Most Out of Your Internet Presence
©2006 by Scott Buresh
1. Track and analyze your web site traffic.
Most web hosts offer traffic analysis data to
their clients, and it is arguably the most
important tool at your disposal in measuring the
effectiveness of your website. By taking the
time to understand this data, you can begin to
understand the motivations and interests of your
audience. Are many of them leaving on one
particular page? Perhaps you should make some
changes to keep their interest. Are most of them
looking at one particular part of your site?
Perhaps you should make it a more featured area.
Since this data updates on a regular basis, you
are also able to gauge the effectiveness of any
changes that you make. These are the most basic
examples, as there are many more useful bits of
information available- what search terms your
visitors are using to find you, what sites are
bringing you the most traffic, how long your
visitors are staying, etc. Maintaining a
successful website is an ongoing process, and
visitor data is crucial to getting optimum
Click Here to Start.
3. Write informative articles about your business or
products and make them available to online publications and
There are numerous sites that will allow you to offer
original informational articles for others to publish. Such
an exchange benefits you in several ways. First, all of
these sites require anyone who is reprinting your article to
provide a link back to your site, which can provide highly
targeted visitors (visitors that most likely already have a
good impression of you from your article). This is also
another way to boost your link popularity, which is vitally
important to your search engine rankings (as discussed
above). Moreover, if you offer a service, a reputation is
your most valuable asset.
Widely distributed articles can help to establish you as an
expert in your field and help you to gain credibility with
your future clients.
4. Give your website visitors a clear call to action.
If your site isn't intended to sell a product or gain a
customer, than what is it for? Every page on your site
should focus on getting the visitor to take an action. This
could be purchasing something online, filling out a form or
sending an email, making a phone call, or even simply moving
on to the next step in the process. Your website should be
more than a static billboard proclaiming that you are open
for business- it should compel your visitors to follow a
specific path that leads to a sale. The answer can be as
simple as placing a prominent suggestion on each of your
pages (such as "Request a Free Demo" or "Ask Us a
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5. When it comes to your site, don't overlook the
Compare your website to an actual store- is everything clean
and organized, or is everything messy and cluttered? Many
websites give bad first impressions with issues that could
easily be avoided. Broken links are a sign of sloppiness
that are fairly common. To combat this, there are several
websites that will automatically scan your site and identify
any broken links. Seeing little red "x's" where a graphic or
photo should appear is another common problem that is easily
Does your site maintain its look and functionality with most
browsers? People are sometimes dismayed to learn that their
site (which looks great in Internet Explorer) doesn't
maintain its look or functionality with other popular
browsers such as Netscape. The time and resources required
to fix these problems are small when compared with the cost
of tarnishing your professional image.
ABOUT THE AUTHOR:
Scott Buresh is co-founder and principal of Medium
Blue Internet Marketing. For more helpful tips, visit http://www.mediumblue.com.
For a free search engine analysis, please visit http://www.mediumblue.com/analysis.html.
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