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How To Find A Really
Good Topic For An Information Product
By Jason Lewis Copyright 2004
If you are struggling to come up with a great idea for
an information product, here’s a great tip for you…
One of the best places to go looking for ideas is
Internet message boards/forums. If you don’t already
know what a message board is, it’s basically a meeting
place for people interested in the same subject.
People looking for advice and help, post questions and
opinions on the forum. Other members will express their
opinions and answers to the questions posted. It doesn’t
matter what the topic is, there are usually some
differing opinions between the forum members, which can
often lead to interesting and lively debates.
You can easily find forums relating to your niche of
interest by doing a quick search on www.google.com.
Just type in a word or words that describe the niche
you’re interested in, followed by the words: ‘forum’ or
‘message board’. If you put your search phrase in
inverted commas “ “ you should get a more accurate
result with your search.
For example, if you wanted to find a forum related to
‘Internet marketing’ you would type in the phrase:
Click Here to Start.
“Internet marketing forum”
Or
“Internet marketing message board”
If you also do the same searches as a plural, i.e.
‘forums’, you might come across a website or two that
have a list of relevant forums which cover your niche
topic of interest. This could be very useful and save
you a bit of time with your research.
Before you create an information
product, it’s always a good idea to see if there is an
existing demand for the information you are going to
provide.
Look for the most popular threads
Once you enter a forum, you should have a good look
around to try and spot the most popular ‘posts’. You
will often see a number next to each post/thread to see
how many times it has been viewed and or replied to. You
should be able to quickly identify which topics are of
high interest to the members of the forum.
This will give you a very good indication as to what
subjects your target customers are likely to be
interested in.
Check out the message archives
Most forums will usually have a search facility. Once
you’ve identified one or two topics of seemingly high
interest, you should perform a search to try and find
older posts discussing the same topic.
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You should look out for patterns of high interest in the
previous posts as well. Sometimes you might discover a
‘one-off’ post on a topic that has gotten a lot of
views/interest. This can be due to an ‘off-topic’ debate
within the thread. If you can find a number of popular posts
on a particular subject this will go some way to proving the
high demand for that information.
What problems are they having?
Often, the best information products will solve a problem
for people. By researching the most popular posts, you
should be able to easily identify the most common problems
and questions that people are asking.
As you carry out your research, it’s a good idea to write
down the questions being asked on paper. You should
hopefully begin to start seeing a pattern emerge.
Once you have a list of the most common problems/questions
being asked, you should then make a note of the
replies/answers to those questions. You are looking to see
if there is already a solution in the marketplace for the
problems people are having.
If there is a solution available, why is it that so many
members of the forum don’t know about it?
You could create:
A better more comprehensive information product than what’s
currently available.
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A less complex and easier to understand version.
A detailed list of ‘hard to find’ websites that provide the
solution that everyone is after on the forums. This could
include a review of each site, their products, service,
prices etc.
Let your imagination run wild!
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ABOUT THE AUTHOR:
Jason Lewis is the Author of the new 'Business Brainwaves' Newsletter.
Uncovering new business ideas and untapped 'gaps in the market' that the
average person can profit from. Join now, while it's still free! ==>
www.BusinessBrainwaves.com |
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