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How to Increase Sales with Automation Improvements
Copyright 2004 By By Diana Barnum
How popular is online shopping? And is there room for
improvement? Let’s check out some pros and cons of
automated
shopping and see.
Digital carts offer convenience for people around the
globe 24
hours a day. Yet an estimated 4 percent of shoppers make
purchases, up from 3.5 percent in 2003, reported by
DoubleClick,
an online marketing company.
And approximately 30 percent of shopping carts are
abandoned,
according to recent surveys by BizRate.com, a shopping
search
engine.
Click Here to Start.
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Robert's General Info |
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Me/Myself
& I
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860 Friends
Member
since 2/15/2007 |
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The main reasons for shopping cart
abandonment are*:
• High shipping prices (72%)
• Comparison shopping or browsing (61%)
• Changed mind (56%)
• Saving items for later purchase (51%)
• Total cost of items is too high (43%)
• Checkout process is too long (41%)
• Checkout requires too much personal information (35%)
• Site requires registration before purchase (34%)
• Site is unstable or unreliable (31%)
• Checkout process is confusing (27%)
To decrease shopping cart abandonment and increase
sales, simple
minor improvements in automation can be highly
effective. Here
are some tips that work best for clients and workers
alike of
OhioHelp.net, an Ohio-based company that specializes in
helping
businesses worldwide with their marketing, public
relations and
freelance writing services.
TOP TIPS FROM OHIOHELP.NET
1. Calculate all handling charges and fees in with your
price
whenever possible, so that you can offer no-cost
shipping. And
check for specials like Flat Rate packages with Priority
Shipping.
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2. Don’t have people
pre-register, fill out lengthy forms, wait
for email confirmation, find their password / user ID and
figure
out how to log in again and continue to fill out more
detailed
forms and click through a half-dozen pages. Ugh! People want
to
shop, buy and go. Period.
3. On EVERY page of your site, shopping cart, receipt and
Thank
You or other automated reply, list complete contact
information.
Include a specific person to follow up with, business phone
number and postal address (no P.O. Box) and a direct email
address like
diana@ohiohelp.net (i.e. not info@ohiohelp.net).
Then if the Internet connection fails, the site goes down or
any
number of other technical issues occurs, the shopper
immediately
has concrete information for follow up.
4. Set your product order numbers at one (1). In other
words,
when someone clicks a purchase button, have the cart say one
(1)
item purchased when they preview their cart instead of zero,
making them select “1” again.
5. Include a no-cost gift in the shopping cart, with the
receipt
or in the Thank You email, especially with large purchases.
Let
your customers know you appreciate their business. And ask
for
referrals!
6. Test special product and package prices with offers on a
“Thank You” page or with a “Thank You” email.
7. Accept multiple payment options when possible; credit
cards,
faxed and telephone orders, print checks, money orders,
echecks
and 3rd party solutions like Paypal. Note: many businesses
use
American Express.
8. Choose a progressive shopping cart software solution like
ProfitAuto at
http://presssuccess.com/AutoPilot for a variety of
services, pricing packages and options for company growth.
ProfitAuto manages not only the cart but also your leads,
contacts and shoppers with automated “Thank You” follow up.
It
also has autoresponders for pre-sale and after-sale
communications, digital tracking and delivery solutions,
importing / exporting of lists and autoresponder series,
electronic coupons, affiliate programs and more.
NO-COST TRIAL AND
INFORMATION
For a 30-day no-cost trial of ProfitAuto, sign up online at
http://presssuccess.com/AutoPilot . And download ebooks
with
loads of information to help with your business from the
“Freebies” section of the OhioHelp.net bookstore at
http://www.presssuccess.com/bookstore
So tweak your checkout process. Make your clients and your
company happy. And ring up more sales. To learn more top
tips and
receive them on a regular basis at no charge in your email,
sign
up at http://ohiohelp.net
today or email
diana@ohiohelp.net .
* From research (Fall, 2001) by Vividence Corporation,
specializing in Customer Experience Management (CEM)
products and
services.
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