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How to Increase Sales with Automation Improvements
Copyright 2004 By By Diana Barnum
How popular is online shopping? And is there room for
improvement? Let’s check out some pros and cons of
shopping and see.
Digital carts offer convenience for people around the
hours a day. Yet an estimated 4 percent of shoppers make
purchases, up from 3.5 percent in 2003, reported by
an online marketing company.
And approximately 30 percent of shopping carts are
according to recent surveys by BizRate.com, a shopping
Click Here to Start.
2. Don’t have people
pre-register, fill out lengthy forms, wait
for email confirmation, find their password / user ID and
out how to log in again and continue to fill out more
forms and click through a half-dozen pages. Ugh! People want
shop, buy and go. Period.
3. On EVERY page of your site, shopping cart, receipt and
You or other automated reply, list complete contact
Include a specific person to follow up with, business phone
number and postal address (no P.O. Box) and a direct email
email@example.com (i.e. not firstname.lastname@example.org).
Then if the Internet connection fails, the site goes down or
number of other technical issues occurs, the shopper
has concrete information for follow up.
4. Set your product order numbers at one (1). In other
when someone clicks a purchase button, have the cart say one
item purchased when they preview their cart instead of zero,
making them select “1” again.
5. Include a no-cost gift in the shopping cart, with the
or in the Thank You email, especially with large purchases.
your customers know you appreciate their business. And ask
6. Test special product and package prices with offers on a
“Thank You” page or with a “Thank You” email.
7. Accept multiple payment options when possible; credit
faxed and telephone orders, print checks, money orders,
and 3rd party solutions like Paypal. Note: many businesses
8. Choose a progressive shopping cart software solution like
http://presssuccess.com/AutoPilot for a variety of
services, pricing packages and options for company growth.
ProfitAuto manages not only the cart but also your leads,
contacts and shoppers with automated “Thank You” follow up.
also has autoresponders for pre-sale and after-sale
communications, digital tracking and delivery solutions,
importing / exporting of lists and autoresponder series,
electronic coupons, affiliate programs and more.
Visitor only for $0.01. Try our pay per click search engine.
The cheapest on the market.
NO-COST TRIAL AND
For a 30-day no-cost trial of ProfitAuto, sign up online at
http://presssuccess.com/AutoPilot . And download ebooks
loads of information to help with your business from the
“Freebies” section of the OhioHelp.net bookstore at
So tweak your checkout process. Make your clients and your
company happy. And ring up more sales. To learn more top
receive them on a regular basis at no charge in your email,
up at http://ohiohelp.net
today or email
* From research (Fall, 2001) by Vividence Corporation,
specializing in Customer Experience Management (CEM)
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