<--Previous

Archives

To subscribe to this newsletter access this link.
To see free-stuff edition of this newsletter go here
To see marketing edition of this newsletter go here

Next-->

Free Classifieds

Free Classifieds Free Internet Business Building Newsletter
Weekly Articles to help your internet business grow

This newsletter is supported and owned in part by David Moore
of Gener8Wealth  

 

If you would like to send  newsletter like this to your own subscribers with your name at the top and your ad included go here 
We do the work for you. You just supply subscribers.


Vol. 3 issue #230 May 15, 2007                    
 

 

"Start Living Like You're Retired, This Year"

Long-Time Internet Marketing Guru Jim Daniels and a personal friend of mine is giving you a chance to bypass a payment screen to secure an extremely valuable $97.00 Report for FREE!

This report, according to Jim, shows you "A Business That Could Let You Start Living Like You're Retired, This Year". 

The secret gateway is only available to those who either know Jim personally or are referred to the page by someone who knows him personally.  To access the report, you'll need to click the "Gold Key" on the page to get past the payment screen and access the report download for free. 

Click The Gold Key On This Page For Your Free $97.00 Report

Remember: Click the Gold Key

How to Successfully Retain and Grow Your Customers
Copyright 2007 by Michael Fleischner

Okay, so your marketing has paid off - you have new customers. The key to growing your business is to effectively communicate and leverage these new customers into advocates for your products and services and purchasers of additional services.

This can be done in a variety of ways. However, some basics steps must be followed to ensure retention. Here are a few tips you can use to develop long-term relationships with newly acquired customers.

1. Proactively shape impressions about your business. Whether you're sending a welcome message, making the first contact via phone, or sending a letter, be sure to position you company for the long-term. Often times, individuals buy products without knowing a whole lot about the company their buying from.
 

Get Your own profile like this one at Adlandpro Community

Click Here to Start.

[Send Me A Message] [Invite Me To Be Friends]
Benny's General Info
 

My wife and I 7 years ago   
[view]
Benny Youngblood (user id: toeby) is offline. Last login: 5/10/2007 12:35:53 PM 98 Friends
Member since 3/27/2007
Mr. Benny Youngblood
Gender Male
Age 62
Location Keenes, Illinois, United States
Interests Lotteries, Gardening, Gambling, Networking, Family, Fish, Internet, Fishing, Shopping, Crafts, Nature, Computers, Audio/Video, Travel, Dogs, Small Pets, Birds, Friends, Horses, Cats
   
Company My World Plus
URL View My World Plus's web site
Industry General Health, Affiliates, Wholesale, Lifestyle, Internet, E-Business, Communications, Audio/Video, Nutrition, Computers, Music
     

A popular tactic is sending a welcome kit or an overview letter that introduces your company, your values, and the additional resources you have available for your customers including a support email address, 1-800 number and so on. This lets you control your company's image among newly acquired customers. Otherwise, your customers are free to form their own opinion without any guidance whatsoever.

2. Categorize your customer. Is your customer a high potential? Are they a transactional buyer that will likely never buy from you again unless you offer the lowest price? By segmenting your buyers based on your existing database or known behaviors, you can develop customized communication plans to retain them for years to come. Some communication plan may be focused on up-sell while others may only be focused on retention. The communication plan you implement should be based on the proper categorization of your customer.

Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..

3. Show your thanks. Once you've acquired a customer, don't forget to thank them. This may seem trite, but done properly, this goes a long way. Often a hand-written note or personalized email from a company president can do the trick. The real key is to make the customer feel good about the purchase they've made and the company they've chose.

4. Provide consistency among all touch points. Once you've acquired a new customer, you must make sure that you provide a consistent user experience. For example, if the prospect contacts your technical support rep the first day after they've purchased a product and receive an answer to their question, then call the following day only to receive a different answer, they're going to lose faith in your company's ability to provide consistent and reliable support.

You can benefit greatly by developing procedures that can be documented and delivered consistently - meeting customer expectations. This builds trust in your business and can minimize defections. If the consumer knows they can count on you to give them what they need/want, they'll be willing to forgo a better price or promise of a better deal elsewhere.
 

Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..

5. Share customer testimonials on future marketing pieces. Many marketers believe that testimonials are only for prospects. The truth is that testimonials can help retain customers, especially new ones, when they are exposed to positive experiences of individuals just like them. In addition to sharing testimonials, it is always a best practice to ask newly acquired customers (within 30 days of purchase) for their feedback/testimonials.

The benefit of reaching out to your customers is that if a problem exists, you can react to it and if they have something positive to say about your product or business, it can be used to reinforce your brand. (Note: be sure to get permission to publish a customer's testimonial).

These techniques are very effective for maximizing lifetime customer value. By shaping the image of your company, providing a consistent experience, and sharing testimonials for similar customers, you can develop a positive, lasting impression with your marketplace.

Most importantly, keep it simple. Don't overwhelm your new customers with tons of email, or direct mail. Develop a well thought-out communication plan that has a definite purpose. And most importantly, remember to thank your customers for choosing your company, product or service.


 

ABOUT THE AUTHOR:

Michael Fleischner is a marketing expert with more than 12 years marketing experience. He has appeared on The TODAY Show, Bloomberg Radio, and other major media. For more free marketing articles like this one, visit http://www.marketingscoop.com.
Stop pop-up windows instantly.

Adlandpro Toolbar gives you instant access to your Free Email Account, Free Website, submission to over 8,900 sites, learning tools, free discussion list on marketing and promotion with 26,000 subscribers, Free 5 day Website Success course by email,  plus instant search. Click Here.

To change your options unsubscribe or subscribe to different newsletters go here