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Small Business and Branding – Why and How?
Copyright 2007 by Brian Hack
When we speak of branding most of the time people
try to relate it to big business house, however, the
fact is that every business needs to establish their
brand in order to survive the competition. This is
nothing new; experts and management gurus had been
preaching the same sermon for years now but what they
have not told is why you need to brand your small
business? How is branding going to help you to establish
your business? How can you establish your brand without
spending a fortune on it?
You might be having a very small business but would you
like your client to perceive your business as a small
time entrepreneurial effort? Definitely not, and your
business cards, letterheads and other marketing
collaterals does just that. They create an impression to
your clients that you are an established business house
of considerable strength and not just a mom-n-pop shop.
While you have read till this much, you might have
started to plan to get a few home printed business cards
or visit the website where you saw the preformatted
business cards being sold for peanuts. Beware! The
quality of your business card is an indication of the
status of your business and your clients are intelligent
enough to understand the difference between a standard
designed perforated business card and a professionally
designed business card printed on good quality card
stock.
Click Here to Start.
Most of us,
including you, would prefer to consider the stability of
a company before making a purchase decision. Once you
have established your brand with a professionally
designed logo, business card and other marketing efforts
it becomes much easier for you to build your credibility
among the customers.
Getting a professionally designed custom logo is one of
the very important elements of branding a business. A
logo is not just a symbol or a piece of graphics; it is
actually your corporate identity. A properly designed
logo can leave long lasting impression on your clients
and will never let your business slip out of their
minds. It also makes your business easily recognizable.
Just think, wherever you see the Golden M of McDonald’s
do you really need to think twice, what company is that
referring to? A good logo should ideally exude the
nature and attitude of the business.
Once you have got a logo for yourself it becomes easier
for you to establish your brand. You can use that logo
in your business cards, letterheads and other
accessories. Don’t you think it is going to make a
difference if the pack that you use to deliver your
products to your customer has the logo of your company
on it? And if you are using a reusable pack, your
customer might just use the same pack to pass on some
other goods to one of his friends- what happens then?
Yes! Your logo gets noticed by one other person, you add
one more name to the list of your potential customers.
You are on your way to establish your own brand.
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Similarly with business
cards, as they get passed on from one person to the other,
more and more people knows about your business and the
potential customer base increases.
Having a business card or professionally designed logo also
shows your commitment towards your business.
A short, easy to remember punch line is another useful tool
for branding. Getting a tag line printed on your business
cards or your business stationery makes it easier for people
to understand the nature of your business. Ideally, your tag
line should not only say about what you do but also speak
about your USP.
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Having said all that, the ultimate question that most of
the small business people would have is, how much does it
cost to get all these things done? I’d say, “not much”.
Money is always a problem for most of the small businesses
(that’s why they are small, otherwise most of us would like
to open a Microsoft and be as rich as Bill Gates) but if you
know where to look for, you really don’t need to spend a
fortune to get a professionally designed logo or a business
card. There are loads of websites that offer them really
cheap and some even allow you to decide the price that you
want to pay. (Check out this twin sites, http://www.mycorporatelogo.com
and http://www.mycorporateidentity.com ).
So, if you think you are tired of being a “small business”
and its time to grow up, take the first step; establish your
brand!
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