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E-mail Marketing - Autoresponders for Beginners - Pt 1
Copyright 2007 by Andrew Grant
Whenever I talk to entrepreneurs who are trying to
market their businesses, I am often amazed by how few
people use the incredible power of e-mail marketing.
Many of them tell me, “Oh my business isn’t suitable for
that”, or “Yes, I’ve heard of autoresponders but I don’t
really know what they do.”
There seems to be a lot of confusing information around
and many businesses, which could be benefiting, just
don’t know how to take advantage of one of the most
powerful marketing methods ever seen.
So I decided it was time to explain exactly what
autoresponders are, how they work and just what they can
offer to any business, whether online or offline.
Click Here to Start.
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Frank's General Info |
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Frank
Grant
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 9 Friends
Member
since 6/25/2007 |
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Gender |
Male |
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Age |
23 |
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Location |
Ypsilanti,
Mi,
United
States |
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Interests |
Making
Music,
News,
Hunting,
Skiing,
Affiliates,
Video
Games,
Modern
Art,
Biking,
Cats,
Pop
Culture,
Shopping,
General
Health,
Publishing,
Blogs,
Homemaking,
Swimming,
Audio/Video,
Schools,
Wireless,
Math,
Photography,
Jewelry,
Current
Events,
Psychology,
Reading,
Bowling,
Kids,
Lifestyle,
Other
Pets,
Fish,
Computers,
Politics,
Tennis,
Crafts,
Hiking,
TV,
Wholesale,
Gambling,
Parenting,
Horses,
Friends,
Art,
Fishing,
Romance,
Vitamins,
Poetry,
Cars,
Science,
Learning,
Family,
Languages,
Law,
Golf,
Nature,
Dogs,
Gardening,
Soccer,
Cooking,
Jokes&Quotes,
Holistic,
Music,
Collecting,
Football,
Radio,
Lotteries,
Puzzles,
Other
Sports,
Magic,
Medication,
Basketball,
Multimedia,
Relaxation,
Self-Development,
Religion,
Finances,
Female
Health,
Fitness,
Cards&Games,
Writing,
History,
Nutrition,
VOIP,
Weight
Loss,
Painting,
Camping,
Alumni,
Philosophy,
Software,
Beauty,
Birds,
Small
Pets,
Surfing,
Hardware,
E-Books,
Communications,
Ancestry,
Teaching,
Travel,
Male
Health,
Internet,
Interior
Design,
Reptiles,
Movies&Film,
Baseball |
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Company |
Mentoring
for free |
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URL |
View
Mentoring
for
free's
web site |
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Industry |
E-Business,
Investing,
Marketing,
Bizopp,
Computers,
Direct
Selling,
Networking,
MLM,
International,
Advertising |
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Basics
Firstly, when people come to your website or walk into
your store, they don’t always buy first time. Maybe they
didn’t have enough money today, or they were in a hurry,
or they need to think about it, or they want to shop
around first. All you know is they came and they left
and they didn’t buy.
Wouldn’t you rather have the chance to maybe ask them
why, or offer them a special, or tell them about a
product they might not have seen on their first visit?
Do you think that might encourage them to come back at a
later date?
Secondly, people like receiving communications and that
includes your prospects and customers. Rather, I should
say, people like receiving communications that they have
requested to receive.
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You will often hear the
term “Opt-in” – this means that someone, a customer or a
prospect has opted-in to be on a list and has agreed that
you can send him information until he or she says “enough”.
This is the exact same principle that direct mail has worked
on for most of the last century.
People ‘opt-in’ because they have seen something on your
website or in your store that they liked the look of and
they said “I want to find out some more, here’s my address
so you can send it to me”.
Thirdly, it doesn’t matter what sort of business you’re in;
whether you sell e-books on line, or shoes on the high
street; whether you offer business consultancy services via
your website, or advertise gardening services in your local
paper – if a prospective customer says “I’m interested, tell
me more” then sending them an e-mail, is the quickest,
cheapest, least time consuming way to answer their queries
and engage with them.
|
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The cheapest on the market.
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But let’s take it one step further;
imagine if you could automate that to the extent that you
didn’t have to personally send out the e-mail and that no
matter what time of day, night or weekend, the enquiry came
in, your customers could get the information immediately,
without you lifting a finger. That is what an autoresponder
is designed to do.
In Part 2, we’ll go into more detail about exactly what an
autoresponder does and where to get one for your website.
Andrew Grant is a web entrepreneur, life coach and marketing
consultant. He has written many articles on self growth and
how to build a successful web business. Andrew publishes a
FREE fortnightly newsletter, packed with valuable
information for growing your wealth and growing your self.
Visit http://www.money-and-mind.com to subscribe
Article Source: http://EzineArticles.com/?expert=Andrew_Grant
ABOUT THE AUTHOR:
Andrew Grant is a web entrepreneur, life coach and marketing consultant.
He has written many articles on self growth and how to build a
successful web business. Andrew publishes a FREE fortnightly newsletter,
packed with valuable information for growing your wealth and growing
your self. Visit http://www.money-and-mind.com to subscribe
Article Source:
http://EzineArticles.com/?expert=Andrew_Grant |
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