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E-mail Marketing - Autoresponders for Beginners - Pt 2
Copyright 2007 by Andrew Grant
Welcome back to Part 2 of my introduction to
autoresponders; one of the most powerful tools yet
invented for web marketing
An autoresponder is a piece of software that sends out a
pre-written e-mail or series of e-mails, automatically
on request. It is usually triggered by someone sending
an e-mail to a specific address, or more commonly, by
entering their e-mail address into a form on a website.
That software can either sit on your computer and you
administer it your self, or it can sit on your web
hosting servers and be run by your ISP or, most
commonly, it’s a web based service run by a specialist
provider, who you pay a monthly subscription to.
The last method is by far the easiest to setup and
manage. You will find my recommendations for the best
providers on the Links page of my website. Both of my
favourites offer a truly comprehensive service from
basic autoresponders, through sophisticated list
management, to ad tracking and broadcast capabilities
(more on that later) and will give you full control of
your campaigns for very reasonable monthly fees.
Click Here to Start.
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Amanda's General Info |
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Mandy
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 17 Friends
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since 8/21/2006 |
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You can set up
multiple campaigns; decide the exact sequence that
e-mails go out, control which days they are sent and
also give your customers have the full ability to
unsubscribe at any time they choose – very important if
you don’t want to be accused of ‘spamming’.
How to use them
The key to successfully using an autoresponder is to try
not to think of it only as an advertising medium,
although, of course it is; but more as an information
channel.
People put a high value on useful information; that’s
why they go to the web in the first place, so if you can
give them information that is completely relevant to
their search, then they’ll lap it up for as long as you
can hand it out.
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Here’s an example – let’s say you are running that shoe
store we mentioned in the first article. A customer comes to
your website, or into your store and doesn’t buy first time.
However, she likes what she sees, so you give her the chance
to be put on your list to receive special offers or news
about new lines. She thinks that sounds cool and gives you
her e-mail address and in return she gets a free gift of an
elegant shoe-horn, maybe.
The same day she receives a friendly e-mail from you saying,
“Thanks, it was nice to meet you, did you know we’re open
late on Thursdays and that privilege customers get invites
to special previews of new lines and early admission to the
sales?”
A week later, she gets another e-mail telling her what is so
special about the ‘Fabulous.Range’, which is your most
expensive line. The e-mail explains how well these shoes are
made, how comfortable they are and that there’s a new line
every spring and fall.
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Now you are beginning to plant
seeds. She now knows that you are the leading local stockist
for ‘Fabulous’ shoes, and now your store has a bigger place
in her mind than your competitor’s.
The next week she gets an e-mail reminding her that you
always have the full range of ‘ Fabulous’ shoes in all the
colours and all the sizes, even halves and you include a
discount coupon she can print out at home and bring with her
to the store, so that she gets a 10% discount on her next
purchase.
In the next part we’ll take a look at the result of all this
clever activity.
ABOUT THE AUTHOR:
Andrew Grant is a web entrepreneur, life coach and marketing consultant.
He has written many articles on self growth and how to build a
successful web business. Andrew publishes a FREE fortnightly newsletter,
packed with valuable information for growing your wealth and growing
your self. Visit http://www.money-and-mind.com to subscribe
Article Source:
http://EzineArticles.com/?expert=Andrew_Grant |
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