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E-mail Marketing - Autoresponders for Beginners - Pt 3
Copyright 2007 by Andrew Grant
Welcome back to the third and final part of my
introduction to autoresponders.
The results
Now remember that all of this communication with our
shoe-buyer, happened automatically; all you had to do
was enter her e-mail address into your autoresponder
list and the system took care of the rest, but now you
have a relationship with that customer.
She is reminded of your store every week; she knows
what’s happening there without visiting and she now has
the opportunity to come in and get sale bargains before
the crowds, and a discount on her favourite range. She
feels important and cared about and that is a powerful
feeling.
If a market researcher stopped her in the street, next
week and asked her questions about local shoe stores,
who do you think she’d mention? Who do you think she’d
know the most about? Your store of course! This is truly
powerful stuff, which is why I’m amazed so few
businesses use it.
Click Here to Start.
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Vessie's General Info |
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Me
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 497 Friends
Member
since 2/6/2004 |
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Gender |
Female |
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Location |
Valencia,
CA,
United
States |
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Interests |
Lifestyle,
General
Health |
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Company |
ITVVentures™ |
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URL |
View
ITVVentures™'s
web site |
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Industry |
Bizopp,
Lifestyle,
Internet,
Marketing,
Direct
Selling,
Networking,
Finances,
Advertising |
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The power of the
list
Over time, you will add more and more people to your
list and they will continue to receive weekly or monthly
or even daily communication from you; whatever is most
appropriate to your business.
Imagine that now, you have 1,000 people on your list, in
the case of a local business, or maybe 20,000 for a web
business and believe me, these figures are small
compared to some lists. Now you have the ability to turn
sales on at will.
Remember that all those people have requested to receive
your communications, so they are happy to see your
e-mails in their inbox and will most likely read them
with interest, for as long as you keep feeding them
relevant information.
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The cheapest on the market.
Start here.. |
You know that next week
there is a new range of ‘Fabulous’ shoes coming in and you
want to sell as many pairs as possible. You write a special,
one-off e-mail, not part of the ongoing pre-written sequence
and you send it to your list as a broadcast, which is a
facility provided by all the autoresponder providers I
mentioned.
Now, because you are mailing to an eager, ‘opt-in’ list of
people who already like and trust you – your conversion rate
will massively outstrip what you might expect from a
standard blind mailing. Twenty, thirty even sixty percent
conversion rates are not unheard of when the right offer is
sent to a well tended list.
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The cheapest on the market.
Start here.. |
So you can see that taking just a
little time to gather the tiniest bit of information from a
prospect can pay enormous dividends by driving customers
directly to purchase. The combination of a strong list and a
well planned autoresponder sequence is marketing gold these
days. So what’s stopping you?
If you want to learn more about autoresponse campaigns and
actually see one in action while you learn, then come to my
website.
I’ll leave you with one small thought. We left our shoe
store owner with a great tool for encouraging local
customers back to buy from him. But why stop there? E-mail
can reach the entire world in an instant. If he had a
website and a shopping cart, he could go into the mail order
shoe business in a heartbeat and every time he wanted to
boost sales he could just send out a broadcast e-mail to his
loyal list and they’d be throwing their credit card numbers
at him. It’s not a big leap is it?
ABOUT THE AUTHOR:
Andrew Grant is a web entrepreneur, life coach and marketing consultant.
He has written many articles on self growth and how to build a
successful web business. Andrew publishes a FREE fortnightly newsletter,
packed with valuable information for growing your wealth and growing
your self. Visit http://www.money-and-mind.com to subscribe
Article Source:
http://EzineArticles.com/?expert=Andrew_Grant |
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