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7 Essential Email
Marketing Strategies By
Amanda Ollier
Email
marketing,
or
e-marketing,
is one of
the easiest
and most
efficient
ways of
marketing
online, if
it is done
correctly.
Effective
email
campaigns
will attract
your
reader's
attention
and with an
eye catching
subject
line,
sustain it,
with
interesting,
well written
text,
leading them
to follow
your call to
action. By
using a few
simple email
marketing
strategies
and
effective
email
management,
you can save
yourself
time and
effort and
ensure that
more of your
emails will
be opened,
read and
responded
to.
1. Resend
the email to
those who
didn't open
it the first
time
If you use a
good auto
responder
like AWeber,
or any other
email
marketing
software,
you will be
able to see
which of
your
subscribers
did not open
any email
that you
have sent.
Simply
change the
subject line
and send it
to these
people
again.
2. Use a PS
Always use a
PS at the
bottom.
Recap the
benefits of
what you are
offering or
suggesting
and include
the link, or
your call to
action.
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Click Here to Start.
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Leslie's General
Info |
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 233 Friends
Member since 6/21/2007 |
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| Gender |
Male |
| Age |
51 |
| Location |
Kettinge, Storstrom, Denmark |
| Interests |
Movies and Film, Audio/Video, D.I.Y., Fitness, Self-Development, TV, Travel, Computers, Music, Family, Biking, Other Sports, Guitar, Nature |
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| Company |
Affiliate Directory Program |
| URL |
View Affiliate Directory Program's web site |
| Industry |
Investing, Marketing, Networking, International, Affiliates |
| Blog |
Last Post: Capital, Funds, Money, Cash Available for Anyone AnyWhere for Anything!
Posted on: 2/3/2008
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| Gallery |
Last Picture: My Country House
Posted on: 9/27/2007
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3. Devise and stick to
your follow up formula
·
For the first 7 to 14 days,
write daily and then at least
once a week after that, plus
broadcast messages.
· Recommended ratios for value
to pitch are about 2:1 or 3:1.
· You need to build a
relationship so that they feel
they can trust you. This will
make them more likely to buy
from you at a later stage.
4. Follow these
fundamental business email
strategies
·
Use informal but not over
familiar language
· Only have one call to action
in each email, but include the
link several times
· Make your links really stand
out, by embedding them between
tram lines, using either the
hyphen or equals signs
· Remember to use the post
script, PS, see point 2 above.
· Put a few blank lines between
the final line of your email,
and the unsubscribe option to
avoid accidental unsubscribes
· Stick to a maximum of about
250 words
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5. Use killer subject lines
Once
you have established a good
relationship, people will read any
follow up emails just because they
are from you, but until that point,
you will need to make sure that you
have a great subject line. Here are
some hot tips for you.
·
Use mixed case for emphasis, as
CAPITALS draw the eye and add
emphasis
· Use brackets and... A run of dots
gives the idea that there is more to
come and will appeal to curiosity
· Make use of the personalisation
parameters in your auto responder.
This can increase your success rate
by over 20% according to AWeber
statistics
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6. Send at the best
time for your reader
It makes sense to time your
business emails to arrive at
the best possible time for
your audience and this alone
can increase open rates by
20% according to AWeber
statistics. Aim for around 8
a.m their time for maximum
results, or a Sunday
afternoon.
If you would
like a more
detailed
explanation
of the
points
discussed in
this article
to help with
your
strategic
planning,
along with
examples to
illustrate
them,
additional
hot tips and
a 7th email
marketing
strategy,
guaranteed
to increase
the success
of your
email
marketing
campaigns
and make you
stand out
from your
competitors,
please
download my
free report
from my
Business
Resource
page on my
blog,
http://julianandamanda.com
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ABOUT THE AUTHOR:
Helping other people to
realise their full
potential has been a
passion of mine for many
years. It started as a
hobby, then fed up with
the constant grind of
the corporate world, I
gave up my well paid job
and left to turn this
into a full time
occupation.
I then decided that
actually I don't want to
do anything full time,
except enjoy my life and
spend time with my
family, so I looked for
a way to achieve this.
To cut a long story
short, I got into
Internet Marketing and I
haven't looked back
since. I have learned
loads, which I love, and
now spend time mentoring
other people who are
looking for similar time
and financial freedom.
More
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