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Is
Free Advertising Better, Or Should You Just Pay?
by
Alan Mater
There are many ways to market your home business, but some are better than others. There are endless opportunities on the internet to advertise and the cost varies. There are even free advertising methods available that work great as well. No matter how you market your business, some methods are more cost-effective than others.If your home business is new or you are just starting to advertise, it is probably not reasonable to spend a lot of money right away. If you want to advertise locally you could place an advertisement in your local newspaper or on bulletin boards. You could also send out fliers and postcards and print them out at home to save on costs. It is okay to spend some money on advertising costs, after all a business is an investment, even a home business. Most offline advertising has a small cost that must be allowed for, whether it is sending out postcards, printing fliers, placing an ad in the newspaper or bulletin.
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Lynda's General
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Helping Others www.bestbiz101.org
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View Free Funding Forever's web site |
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The only true free advertising you will find is word of mouth and online advertising methods. One form of online advertising is forum marketing. You can post links to your website in your forum signature and gain back links to your site and increase its ranking. Another method is posting to classified sites such as Craig'sList or AdlandPro. There are many free advertising methods, but there also many paid advertising methods as well. You can pay a small fee to post to some classified sites, pay a one-time fee to send out a solo ad in an ezine newsletter, or use pay-per-click advertising. Some ezine's even allow you to send out free solo ads to their list as well. Depending on your budget and how much you are willing to pay, your methods of advertising can be limited. It is a good idea to try different methods and mix things up a bit. Once a certain method works, keep using it. A word of warning though, if the return you earn is less than the amount you paid for the advertisement, it isn't worth it, period. There are plenty of free advertising methods that work very well, so you should start there first. Once you start bringing money into your home business you can reinvest some of it on paid advertising.
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If you prefer the
offline advertising
methods, or want to
start there, you can
survey your
customers and ask
them how they found
out about you. This
way you will be able
to determine which
method is working,
and more
importantly,
profitable. You will
also be able to get
rid of an
advertising method
that is not
performing as well,
saving you money.
You can then use
that money you are
saving towards the
marketing strategy
that you know is
working well. If you
like the idea of
online marketing,
there are many ways
to track your ads,
usually in real
time. This allows
you to test your ads
and see the results
in a few hours, not
days or months.
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Visitor only for $0.01. Try our pay per click search engine.
The cheapest on the market.
Start here.. |
Finding the best
marketing method for
your home business
will take time, so
you must be willing
to be patient and
test different
methods. Your best
bet may be to try a
combination of free
and paid methods and
not limit yourself
to just a single
avenue of
advertising. In any
case, you must
advertise your home
business if you
expect to get any
customers. Finding
the best advertising
solution is not
difficult but will
take some time and
effort, but in the
end it is well worth
it.
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ABOUT THE AUTHOR:
Alan Mater has been using free advertising methods to generate targeted traffic to his websites. Take a look at these home business ideas and use free advertising to create residual income from home.
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