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Vol. 4 issue #271 November 19, 2008                    


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Cut Down on Your Development Time

by Janice Jenkins
The longer it takes you to get your advertising out there, the longer you have to wait to start pulling in your customers. If you start taking a very long time to design something than that cuts down on the number of advertising pushes you can do each year. After all, if you are spending a month or more designing an advertising push, than you know you can only design nine or ten of them per year at most, where as if you are only taking a few weeks, you have greatly increased the amount of advertising you have access to.

This means that any way you can find to cut down on your time should be looked for. You want your design work to be finished up as quickly as possible without sacrificing quality. The best way to do this is by making use of a good template.

Certain forms of marketing are going to benefit more from having a good template than others. Take for instance a postcard direct mailing campaign. These are by nature meant to have a large number of postcards sent out over the span of months. You do not just do a single batch of postcards, but keep them up for an extended period of time.



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Well, this requires you to have multiple postcards and multiple designs you will need to have access to. You could design a new one each time you need to send more out, or you could design them all at once at the beginning. Either way that is quite a bit of design work which will delay you first sending them out.

With postcard templates what you can do is design the bare bones of a postcard, which then allows you to put additional information in each postcard for each round of them. This is considerably better than designing them all at once at the beginning because what if you need to slightly change what you were going to say? If you already designed them your hands are tied.


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Postcard templates are also better than designing new postcards each time you need to send them out because you will have to once again bring in graphic designers and other people to handle them over and over again, and it slows down your ability to send out the next batch, because you have to design them first.


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With a template you instead just put in the information you need to, which will take less than half the time it would to make a whole new one, and now you have your postcards all ready to be sent out whenever you need them to be.

If you are going to be doing a lot of marketing I would suggest investing in some good templates. You will find yourself saving so much time in the long run they will more than make up for the initial time it takes to create them.




Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.


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