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Getting Links to Your New Business
Website
By David
Nick Gordon
As
you probably know already, getting
links to your website can be a
frustrating and thankless task.
There are countless ways to get
other sites to link to yours and
some methods work better than
others. So, assuming you have just
launched a new website, here is a
basic plan that will help to get
your site noticed in an ethical and
effective way.
Your First Link
Firstly, you are not going to get
any links until your site is indexed
by the search engines such as Google
so this is your first challenge.
There are several ways you can
approach this and some work better
than others.
If
you are a member of an internet
forum then using a link to your site
in your signature is a great way to
get search engines to crawl your
site and get indexed. Posting a link
for other members to review will
also have the same benefit.
Remember, this is just about getting
your site indexed -- the value of
these links in the long term is
minimal and not an effective link
building strategy.
Directories
Submitting your site to a few
directories will help you get the
ball rolling and is often the
simplest way to start off. Most
directories will need you to link
back from your site in order to be
listed and the benefits overall are
not great. However, at this stage,
beggars can't be choosers, so
provided you don't get carried away,
a few directory listings will be a
slight benefit.
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Click Here to Start.
Social Bookmarking
Social bookmark sites such as Digg, Stumbleupon and
del.icio.us are popular with some website owners. They can
be useful to get your site crawled by search spiders and to
get the attention of other users. This can be effective for
some kind of sites but for most regular e-commerce web sites
it is not a great method of obtaining links. Some social
network sites automatically set outgoing links to "nofollow"
and, in any case, they are so prone to spamming that search
engines place very little weight on these kind of links.
Press Releases
Issuing a press release about your new product or service is
a good way of starting out. The link from the press release
itself might not be valued very highly but it is a relevant
one-way link and will certainly be picked up by the search
engines. If your product or service is particularly
interesting then it may well be noticed and featured on
other sites too?
Article Sites
Submitting articles to sites such as EzineArticles are a
great way of gaining reputation and providing back-links to
your site. Not all article sites are equal though and,
generally, the best ones will have strict submission
guidelines. Your article should be unique, relevant and well
written -- in some cases a good article will attract links
in its own right, which, in turn, can only be of benefit to
your site.
The more effort and
creativity you put in, then the more you'll get out of it.
Don't just submit any old rubbish, try and write something
useful and informative to others.
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MANY WAYS TO MAKE MONEY AT HOME! Need
a Few Quick Bucks or Want to Make a Lot
of Money Over Time, Without a Job, a
Business, or Hassles? You've Found the
Right Place!
http://paydotcom.net/r/82184/ebo07/27030588/ |
Link Swaps or Reciprocal Linking
Asking other sites within your industry can be an effective long-term strategy provided you do it right. Firstly, you should only exchange links if the other site is truly of benefit to your site users. Don't overdo it and try avoiding sites with hundreds of reciprocal links -- this looks bad in more ways than one.Ideally a one-way link is what you are after and some sites will be open to this if you offer some content in return - perhaps some reader advice, top tips or just an article of particular interest.
Natural Links
Of course, the links you really want are those you don't have to ask for -- natural links where someone has linked to your site because they want to share it with others.
This ought to be you long term aim and natural links are rated highly with search engines.
|
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MANY WAYS TO MAKE MONEY AT HOME! Need
a Few Quick Bucks or Want to Make a Lot
of Money Over Time, Without a Job, a
Business, or Hassles? You've Found the
Right Place!
http://paydotcom.net/r/82184/ebo07/27030588/ |
The only way you'll get natural links is by having great content so always try to offer something that people will want to link to. Examples of this kind of content are original product reviews, useful lists of recommended products or services, gossip or celebrity news, controversial stories or articles, competitions and tutorials.The more useful and original your content then the more quantity and quality of links you'll attract.
Overall then, getting links to your site should be seen as an ongoing process, not a one-time effort. Taking short cuts or employing dubious methods may have a short term effect but for the long term the best links will come when you make the effort to provide a service and content which is useful, original and informative. It can take time to get right, but when you do, you will reap the benefits.
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ABOUT THE AUTHOR:
David
Nick Gordon is an Ezine Articles Expert
Author.
Developing
your
business
is a
long
term
project
and
often
you'll
need all
the help
you can
get. So
if you
need
further
advice
on
how to
get
links
to your
website
or just
some
general
business
advice,
visit
our
website
and
hopefully,
we can
be of
assistance:
business-to-business.org.uk.
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