3. Idea Maturing
Develop an organized process for maturing (testing) ideas. Test the high priority ideas to ascertain if they are worth the time, money and effort to bring to market. Consider elements such as technical, marketing, pricing, financial. Ensure that resources are made available for idea maturing eg time, people, information. Take an overview of market impact on price, market share, competitor reaction etc. Create a go/kill decision process. If it doesn't look good - kill it!
4. New Project management
Define the start up and ongoing management process. Who is leading the project? Do they have the time and the skills? Is the data detailed enough to make all the decisions on go ahead? Eg pricing strategy, set up costs, market readiness etc. Establish a 'stage and gate' type process to check and review at defined periods. Will it be ready for market? Are you testing the product or service? Are you using client relationships to help you iron out objections? Keep costs in check. etc