Getting referrals from clients and contacts is an important part of growing your business. Word of mouth marketing is even more important in this age of social media marketing and networking. Having a referral from a client or fan will get you past gate keepers and talking to the right person. It will have you part way down you sales process with minimal effort and improve your conversions.
I have put together 7 Top Tips to getting the most from client referrals:
1. Create a list of top referral sources: Put together a list of top 20 referral sources from your clients and fans. Take some time to create a list of people you can ask for referrals. Make sure they are believers in your product or service. Don't worry if you think they may not give a referral - they could surprise you, especially if they like your product or service.
2. Ask them for referrals: Contact them all and ask for referrals and testimonials. Call everyone on your list personally and ask them for a referral. You should be looking for at least one name from each of them that you can contact directly. When you ask for the referral make sure to also ask for a testimonial and get it onto your web site and into your marketing material.