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Vol. 4 issue #325 December 22, 2010                    


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What Are Your Strategic Plan Mile Markers in 2011?  

By Leanne Hoagland-Smith


Mile markers on major U.S. Highways are measured in tenths of a mile along with a plethora of other types of signs indicating the distance still to be traveled. With 2010 quickly coming to an end, now is the time to establish your mile markers through your strategic plan beyond the usual ones of end of month or quarterly.

For example, April 10 and September 23 are significant beyond what happened in history in years gone by. The significance of these dates are important to all small business owners, sales professionals and anyone engaged in economic activity.

Now some maybe shaking their heads to raising their eyebrows "Spock style" with quizzical expressions on their faces. They may be thinking what is so important about April 10 and September 23 relative to my business or professional success?

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The answer is 100 days. On April 10, 100 days have passed since the turning of the New Year. September 23 marks 100 days before 2011 comes to an end. For many in business, the last quarter is considered a make it or break it benchmark. However, for some, maybe due to conditioning from past years, the urgency is no longer there.

I realized the significance of these dates after entering a marketing challenge sponsored by one article directory site. The goal was to write 100 articles in 100 days and it even had its own Twitter hash tag sign of #HAHA. Since I have engaged in education based marketing for the last 5 years, this specific tactic has worked well for me. The results have included:


  • Increased traffic to my website
  • Increased sign up to my lists from which I can continue to market
  • Improved Search Engine Optimization (SEO) ranking
  • Increased passive income
  • Increased clients
  • Increased knowledge for myself


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These results are in alignment with my strategic plan.

With small business owners still comprising 99% of all businesses, the reason I mention this marketing and selling challenge is to call attention to your own actions for the first 100 and last 100 days and you are not where you want to be. Imagine for a moment if you could be where you wanted to be. What would that mean to you, your employees if you have any, your family, your customers and your community?

Consider these strategic planning steps to help you leverage the first 100 days and the last 100 days to their full advantage:

1. Review where your sales, profits, productivity and operating goals as they currently stand.

2. Make any necessary course corrections based upon current results (now is the time for honesty and not hopeful projections)

3. Construct a positive and proactive communication document to let everyone know where the organization is respective to the finish line of 12/31/2010

4. Schedule weekly meetings to keep on top of these critical targets

5. Share the successes when each goal is achieved

6. Repeat steps 1 through 5


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Many times it is step number three where organizations fail. People in the 21st century still have not mastered mental telepathy or being mind readers. If you want improved results from yourself and your employees, you need to positively and to proactively communicate the current results for the 2011 performance race.

This does not mean giving any proprietary financial information. What you can do is state: Our sales goal currently stands at 95% completed. The next 3 weeks we need to complete that sales goal. This may be somewhat difficult, as the last month of the year has not been the best one to increase sales. However, if our team pulls together from management to our front line workers, we can finish the year at where we need to be.

By taking these actions, you can still make 2011 one of the best years ever in spite of this turbulent economy.


Executive consultant and sales coach, Leanne Hoagland-Smith, partners with forward thinking leaders who want a NEW status quo. Call 219.759.5601 CDT USA to have a quick chat about the desired results you are seeking. Free sales skills assessment.

Discover sales success with this sales book, Be the Red Jacket in the Sea of Gray Suits, the Keys to Unlocking Sales Success.

Article Source: http://EzineArticles.com/?expert=Leanne_Hoagland-Smith

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