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Small Business: Ten Little Known Ways to
Build Trust Through Networking
By Victoria M
Garcia
With the advent of the internet,
websites, social media and other
technologies, it can seem that
the "old-fashioned"
effectiveness of local business
networking has been left in the
dust. Not true! Face-to-face
contact is, and always will be,
the number one way to grow your
business.
Visibility Builds Trust
As hard as it is to hear, the
most able competitor doesn't
always win. It's more often the
most visible competitor who gets
the client or the project. Ask
100 people what is the best
burger in town, and many of them
will say Burger King or
McDonald's. Those businesses
come to mind quickly. Because
there is one on every corner,
they are perceived as the best.
They have visibility. Visibility
builds trust. And, nobody will
buy from you unless they trust
you.
Do you know flaky people who are
succeeding in business? Of
course you do. Why? Visibility
is more important than real
ability! When we see something
repeatedly, we get the
impression it must be good. Its
recurring presence attests to
its success. The perception of
success builds trust.
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Click Here to Start.
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Tony's
General Info |
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Gender |
male |
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Location |
St.Catharines,
Ontario,
Canada |
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Profile
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719 |
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Friends
Member
Since:
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362
Sunday,
December
05,
2010 |
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The
"trick": who knows you is as important as
who you know. Lack of visibility diminishes
your credibility. Hide at the office, and
you will be the competitor who loses. People
trust people and companies they see
frequently, especially if they are
consistent.
Business networking groups like BNI
(Business Networking International), trade
groups, niche associations, and your local
chamber of commerce will constantly urge you
to just show up reliably. This is because
they know that half the battle is being
seen, becoming a familiar face and
reintroducing your business over and over
again.
10 Tips to Increase Your Visibility
1. Networking is not for making a sale on
the spot. Go into every networking
opportunity understanding that your job is
to make new contacts, build your database
and follow up with them.
2. Stop sitting with your friends. Sit with
a table of strangers and converse with all
of them. |
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3. Once you find a promising
organization, volunteer to help
at the check in table where you
will meet everyone who arrives.
4. Look for first timers. Walk
up to them, stick out your hand
and say "Hi, I'm (your name).
Are you new? What do you do? Be
sure to exchange business cards.
5. Move into the "power circle."
Make a beeline for the
organization's decision makers,
like the President or
Administrator. Introduce
yourself and make friends with
them quickly.
6. Find out who determines the
speakers. If you can get a
chance to speak, your
credibility will grow rapidly.
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7.
Don't waste your money on display
tables. Instead, network with the
people around the display tables.
8. If there is a table with business
cards and brochures, pick up one of
everything, and look for people who
could use your products or services.
9. Besides looking for customers,
also look for people you might joint
venture, team with, or who could be
good referral sources.
10. Stop thinking about yourself and
be helpful to other people. More
than anything else, this builds
trust in you.
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Free Internet Business Building Newsletter
Tony Harnett 