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The 7 Essential Lists Successful
Businesses Must Have
By Loretta Love
Huff
Running a successful business
requires more than a good idea.
It requires structure and
processes to keep things and
money flowing.
1. Long-term goals list
If you've been following me for
any time, you'll undoubtedly
heard me talk about the
importance of goals. Goals that
stretch beyond today or this
week, will help you prioritize
your time in the most productive
manner possible. They will
motivate you and your staff.
They will keep on focused on
what's truly important.
2. Daily to-do action items
list
Just as important as knowing
where you're going long term, is
knowing (and doing) what's most
important RIGHT NOW. Sometimes
unforeseen emergencies have to
be dealt with. But more
importantly, you need to decide
each day what the most
productive use of your time will
be.
I always have a to-do list and
never get through everything on
the list on any given day. I do
always decide what the
priorities are for the day and
then get to work on them. Last
week, I lost my list and I was
lost without it! Thank God I
found it a couple of days later.
I remembered some of the
critical items, but had
forgotten one that needed to be
addressed.
3. Prospect list
This is one of the biggest
mistakes business owners make.
If you don't have a list of
potential prospects, you're
definitely leaving money on the
table. If you're a retail
establishment, people make a
purchase the very first time
they discover you. However, if
you don't and you haven't
captured their contact info, you
may never hear from them again.
You'll increase your chances of
doing business with them if
you're able to proactively reach
out and remind them that you
exist. So if you aren't already
capturing either a physical
address or email address from
your store or website visitors,
start that now! You'll probably
need to give them some sort of
incentive (not just an offer for
your newsletter) in order for
them to part with their contact
info. But capturing that
valuable data must be your goal.
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Tony's
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Gender |
male |
Location |
St.Catharines,
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4. Customer list
Just as important as a prospect list is a
list of your customers. These are people who
have demonstrated interest in your product
or service by making a purchase. It takes
more time and energy to make a sale to a
stranger or prospect than to someone who has
already bought from you and been satisfied.
Treat these people well, but don't neglect
offering them the next thing you offer that
can help solve their problems.
5. Process list
Every business needs a set of processes that
help the business run efficiently. You
probably have them even if they aren't
documented. You need to document them.
Start by making a list of all of the "Here's
how we do things around here" topics in a
variety of areas such as answering the
phone, identifying prospects, converting
prospects to clients, taking on a new
client, invoicing clients, processing
payments, asking for a referral, publishing
our newsletter, paying the bills, making
minor changes to your website, etc. Then
write out the steps involved in each
process.
This compilation will be an invaluable tool
in defining roles and responsibilities,
delegating tasks and training new employees.
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6. Resource list
This list includes the tools and
systems you use to run your
business and make your life
easier. It's slightly different
than the Process List which may
reference certain resources:
things like your accounting
system, your website host, tools
on your blog, new tools you plan
to invest in, an employment
agency or temp service, online
portals for which you have
memberships or accounts.
Having a list in a binder along
with a brief description and
access (login) or contact info
will save you countless hours of
trying find the information when
you desperately need it.
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7. Diversions list
After all of this work, you must
take time to relax and enjoy life.
It's challenging for some business
owners to 'work in' time for play,
but this list is essential as well.
Your list should include things you
enjoy doing, that bring you peace of
mind, that obliterate your stress.
Possible candidates are listening to
a certain kind of music, playing
music, painting, playing with your
pets, children, spouse and friends.
Make sure you know which kind of
'play' you thirst for. Is it board
games, exercise, meditation, video
games, outdoor sports, movies,
ballet, opera, cards, TV, dancing,
vacations, weekend getaways?
Whatever 'floats you boat', schedule
it. That may sound weird but if
these activities aren't on your
calendar or at least on a list you
review regularly, they will get
trumped by those emergencies and
daily tasks.
Creating and using these lists will
improve your productivity, keep your
business soaring and maintain your
sanity.
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ABOUT THE AUTHOR:
Loretta Love Huff, the Dream Leader for Business, is an award-winning business and executive coach. She helps entrepreneurs leverage their ideas and dreams into profitable & fulfilling businesses.
Visit http://www.IWantMoreClientsNow.com to grab your two free audio series titled "The 5 Biggest Mistakes Service Professionals Make in their Marketing" and "The 7 Secrets for Sales Success".
(c) 2010 Emerald Fiji Management
Article Source: http://EzineArticles.com/?expert=Loretta_Love_Huff
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