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Vol. 4 issue #346 January 8, 2011                    


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Six Tips To Ignite Your Business Success

By Ernest B Bray


Recently I was asked, "How do you maintain so much drive and energy for your business?" I thought about it for a moment and realized that for me it is finding enthusiasm and excitement in the entire process which includes building relationships, planning strategy, igniting the spirit of competition, brainstorming creative ideas, and making a positive difference in peoples' lives. Of course it never hurts to truly enjoy your industry, but simply enjoying something versus becoming driven by the entire process is often the difference between a relaxing hobby or a thriving business.

Here are six factors that have effectively helped drive my business forward to amazing growth.

1. Take Daily Action - Each day take some positive action to move your company forward. Keep in mind, every step counts! Imagine pushing your company on wheels up a slight incline, if you do nothing your company will stall and begin rolling backwards so it's vital to keep forward momentum.



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2. Brainstorm Frequently - It is amazing how enjoyable it can be getting together with your business partner or significant other for lunch or dinner, taking out the notepad and jotting down future plans and dreams for your company. Creative strategy sessions often uncover new goals, ideas for innovation and is a simple way to think out loud and share thoughts about your business.

3. Don't Waste Time- I find it very helpful to carry a small notepad or iPad everywhere I go to list ideas, plans or concepts that may enhance my business. Many people waste valuable time watching too much television when they should be improving and streamlining their business.


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4. Know Your Competition - Conducting a business without knowing the strengths and weaknesses of your competition is a surefire recipe for failure. Study them and learn all you can but at the same time don't become overly obsessive in your quest to gain prominence in your industry.

5. Implement New Ideas Quickly - A major mistake I see companies make is simply, inaction. Taking the step from concept to implementation often takes too long. Get ahead of the curve and don't hesitate to test out new ideas regularly and expedite their introduction into your company.



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6. Put People First - Remember, your business needs to make a profit, but you must consider the huge impact your actions have on peoples' lives. Whether it is providing job security to your employees or delivering quality service to your customers, each interaction can be greatly rewarding and satisfying and the main goal is building positive relationships with the individuals using your product or service.


Ernie Bray was born in Porterville,CA and graduated from the University of California, Santa Cruz. Bray is a successful entrepreneur and recognized leader within the insurance industry. As a business leader, Bray has led his firm to Inc. Magazine's List of Fastest Growing Private Companies in America for three consecutive years and Deloitte's Technology Fast-500 of North America twice. He has also been honored in many executive of year awards throughout the country. He is an innovator and visionary who specializes in process improvement, entrepreneurship, and technology.
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