Marketing and Sales Trends
Most experts now agree that the first thing a company needs to do is to establish a brand. This may involve changing your business direction, but it is essential for prospects, clients, and customers to know the purpose of your company. Create a company mission statement, and use it in your marketing campaigns. Your brand must be dynamic and inviting in order for your company to thrive.
Gone are the days when all you need to do to be successful is to run an ad in the local newspaper or nationally distributed magazine. Even television ads lack the pizazz and sizzle they once had. Current business trends dictate developing and maintaining a powerful Internet presence with strong SEO (search engine optimization) and a reason for clients to return. This is just as true for a small business as for any large corporation.