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A Tip Sheet For Tip Sheets
By Michelle
L Hill
Most everyone loves tip sheets.
They're easy to read, they don't
take more than a few moments to
complete, and most often,
they're fun to read. If you're
an athlete embarking on your
post-pro career or any other
sports-related executive, a tip
sheet is a great way to
establish yourself as an expert
in your field.
Here's how to write your own.
You can easily write a simple
list of tips to post on your
website, blog, or social media
sites.
1. Use a highly specific
topic to center your tip sheet
around. "Top 10 Tips on How
to Lose 10 Pounds" is better
than "How to Lose Weight."
2. Determine the purpose of
the tip sheet. What do you
want to use it for? To gather
names? Market to prospective
customers? To educate your
current clients? A clear purpose
will help you keep focused on
the subject matter.
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Click Here to Start.
Jessica's
General Info |
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Gender |
female |
Location |
Sherwood
Park,
Alberta,
Canada |
Profile
Views |
1458 |
Friends
Member
Since:
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1061
Tuesday,
January
25,
2011 |
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3. Keep your tip sheet consistent with the
tone of your website and blog. If your
writing is serious, don't try humor in a tip
sheet. If your website has a casual tone,
don't write a deadly serious tip sheet.
4. Create short, bulleted lists that
appeal to media. Print publications and
t.v. stations love short bulleted lists
because they're ready-made and don't require
editing.
5. Keep your tips to no more than 12
items. More than that and you'll lose
your readers quickly. |
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6. Use numerals instead of
spelling out numbers in your
headline. Example: Use 10
Tips for... not Ten Tips for...
7. Write for humans, not for
the search engines. Your
readers are human and although
keywords are important, don't
stuff your tip sheet with
non-essential keywords.
8. Use verbs in your tips.
Action words tell your
readers exactly what to do, eg:
"Invest in gold with these 7 hot
tips" or "Develop your business
model by leveraging expert
advice."
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9. Write a series of tips on one
topic. Example: Motivation - 5
Tips to Stay Motivated When you Work
Alone, 10 Tips to Revive Yourself on
Emotional "Dip" Days, 7 Ways to
Motivate other Self-Bossers."
10. Publicize your books or
reports with complimentary tip
sheets. They're perfect
instruments to draw attention to
items you sell. It doesn't give away
all your information; it simply
provides a "teaser" to make your
readers thirsty for more.
So, there you have it! Now, make a
list of your topics and go to town
writing your own tips. You can even
make your tip sheets into a small
booklet to give away to your
clients..
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ABOUT THE AUTHOR:
Michelle Hill is a sports and fitness freelance copywriter. She helps pro athletes, coaches, sports psychologists, and sports marketing companies increase their success score by writing and word polishing website content, press releases, blog posts, sales letters, taglines and slogans, and other marketing material. She also helps fitness professionals increase their marketing muscle with her extensive fitness knowledge and writing expertise.
Request your copy of the newly released, highly practical Field Position Score Card by visiting her website at http://www.winningproof.com You can also reach Michelle at info@winningproof.com or 714.797.3731.
Article Source: http://EzineArticles.com/?expert=Michelle_L_Hill
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