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Vol. 4 issue #356 May 27, 2012                    



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Small Business Marketing Made Simple: Three Strategies For Success

By Steve S Prescott


Small business marketing is seen as a complex thing by many business owners, something that has to be detailed and have months of planning put into it in order for it to be effective. It's true there are a wide range of skills you can employ in your marketing, and in some cases it can be easier to hire a professional marketing consultant rather than trying to learn them yourself. Doing it this way saves times, and usually gets better results, though you do need to make sure you hire a direct marketing consultant and not an expert on "branding" or other such silliness. That said, there are many simple things you can do to increase revenue and profits, and once you learn them it's simply a matter of doing them over the long term.

Once you have these simple marketing systems in place, they become something that can can produce revenue almost on demand, and that's a good thing to have in any business.

Three Simple Small Business Marketing Strategies

Don't try the hard sell.
There's an old saying in the direct mail industry, which goes: "People hate to be sold to, but they do like to buy." It's something most small business owners would do well to learn and remember. Nobody likes to feel they've been forced to buy something, and the best way of avoiding this in your business is to attract people who want to buy. And the way you attract people is to tell them all about how great your product or service is, and go into detail about it. In effect, the sale comes at the end of the marketing process, not at the beginning. Keep this in mind and you'll do much better, and leave your competition standing.



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Give your customers great service. This follows on neatly from the point above, and it's something many business-owners and entrepreneurs forget when it comes to dealing with customers and clients. In the end, it's all about putting your customers first, and acknowledging they always have the choice to go somewhere else to spend their money. Give them great service and they'll almost always choose you, and probably tell their friends and colleagues about it, which brings you even more business in the long term.



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Keep on marketing. Many business-owners think marketing is a one-off thing. But it's actually a process, something you do monthly, weekly, and even daily in some cases. This is especially true when it comes to email marketing, because emailing frequently is one of the best ways to increase sales, as long as you do it in the right way and use it as a way to build solid relationships with your customers. It can take time to nurture good relationships, but it's well worth it in the end.



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Another thing to remember is that if you do have to do some "selling" - which means putting an offer to your customers - you'll get a much better result if you've taken the time to build a relationship with your customers beforehand. A cold list will convert at about 1%, but a sales message put in front of people who know and trust you will often convert at 10% or even higher, and that's definitely something to keep in mind.


Steve S Prescott is an Ezine Articles Platinum Author with 39 published articles. Want to discover more about effective small business marketing? Get yourself over to my website and grab a copy of Smart Business Power Marketing, a packed report that shows you exactly how to generate leads and slash advertising costs at the same time. Even better... it won't cost you a penny. Go to:
>>>>>> http://www.mrsteveprescott.com/powermarketing
Your free report is waiting for you.
Article Source: http://EzineArticles.com/?expert=Steve_S_Prescott

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