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Vol. 4 issue #362 September 9, 2012                    


Start a Business in Long-Term Food Storage

Busy and need to make meals faster when you get home? You can with freeze-dried ingredients. All the chopping, peeling and washing is already done. Great for snacking too!

Wonder what would happen to food and emergency supplies in a natural disaster? Concerned about the economy and food prices?

Worried about not having enough income to retire?

Having a home food store and business can put some of your concerns to rest.

The freeze-dried food has up to a 25 year shelf life unopened and tastes so good, not like what you may have tried before.

The business is easy, fun and accessible. Everybody has to eat, so folks are open to trying it. No pills, potions or phone plans; just food that you can use everyday and store for emergencies.

 Click here for more info      

Do Processes Or Outcomes Drive Your Business?

By Diane Conklin


What drives how you do business?

Do you operate based on your outcomes (results), or do you focus more on your processes (how things get done)?

Sometimes, as a business owner, you may have a certain way of doing something that works really well for you, or you do it a certain way because it's what you're most familiar with or seems most comfortable to you.

Most of the time, there's more than one way to accomplish the same goal.


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Now, if you're a brain surgeon, or a heart surgeon, you probably have a series of processes that have to be strictly followed in order to have a successful outcome, and that makes perfect sense, but most of us aren't really required to follow processes that closely.

For the small business owner, you might want to start thinking outside of the box. In fact, you should get rid of the box altogether... just fold it up, toss it in the trash or burn it in the fireplace. Get so far away from the box that you forget it was ever there, because sometimes you need to focus on the results to have big successes in your business.

Sometimes, you need to go beyond what you're familiar with, beyond what you're comfortable with, to really make things happen in a big way.

For example, maybe you have a client who wants to do things a little differently. What happens when you tell the client you do things your way or no way at all? They probably walk, right? After all, there are a lot of people in the world and a lot of businesses offering similar services and products to yours and they can probably find your product or service elsewhere and maybe even get it their way.


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The key is figuring out ways to make your clients want to do business with you instead of your competition. That might mean you have to compromise a little. Maybe you have to step out of your comfort zone, and learn a new method to keep your business growing and flourishing.

The key is you want to be doing things in your business that gets the job done, that get it done as quickly as possible, as efficiently as possible, and with as few mistakes and delays as possible.

And, sometimes when you do these things in that different way, and you accomplish the desired outcome, and you find a better, more efficient way to do something that ends up helping your business in the long run.

There's always more than one way to skin a cat.



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Sometimes, you have to play with your processes a little.

You can always take tips from clients or other people - maybe your coaches, or mentors, or people in your mastermind group, or network - and then see what works best for you and your business.

Don't be so focused on doing things your way that you let opportunities slip away. Get out of your box, or just get rid of the box altogether.

Focus on the results of your actions, not just the processes that get you there and you'll be amazed at your results.


Diane Conklin is an internationally known author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. As a marketing and business strategist, Diane shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.

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