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Do What Works and Stop Doing What Doesn't
© 2003 By Michael Angier
Success is simple. Just be clear about what you want and go
after it. That and a few million details and you've got it
made.
Let's assume that you already know what you want in your
life and what it would take to make you feel successful.
But how do you make that happen?
It takes a clear and impassioned focus on your dreams and
constant and diligent attention to what you do, how you do
it and ways in which you can do it better. Sounds simple,
doesn't it?
It is, but it's not easy.
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They are just thinking in terms of fast money...
But is it really that easy, that fast? No, certainly not.
These so called "Gurus" have been in this field
for years when it was not as overcrowded as it is now.
Nowadays, it's like being a little piranha in a pool full of
sharks. Competition is fierce.
The first ones had a big advantage over others who started
later. If you are starting now with another Internet
marketing ezine which are dimes a dozen, you will be
crushed. How do you want to build a list if you are not
unique?
What's your niche?
You should not think in terms of fast bucks but rather in
terms of hobbies and interests. This is the only way to make
sure that you will enjoy what you are doing. You want
to put your energy into something that is fun to you. If you
go the Internet marketing way but don't really enjoy it, you
will feel like being in another "job" again. It
should not be work to you. It must be something you would
enjoy even if you would not get paid for it.
Do you like to build model ships? There's a product. Are you
a great chess player? There's a product. Do you know how to
save hundreds of dollars on holiday travels? There's a
product. And then you can start offering your knowledge in
the form of info products which are not restricted to ebooks
only. Create audio interviews, create video tutorials, offer
a service. Do whatever it takes to turn your hobby into a
moneymaker.
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Ask your friends and contacts what they would need and
how much they would be willing to pay for it. Then give it
to them.
Never stop learning...
Only when you are actively searching for ways to improve
your abilities and gain more knowledge about your subject,
you will be up to date and get an advantage over your
competitors. Some people just don't get it. They are trying
to accomplish things on their own without even spending a
minimum of money on their own education.
So instead of buying ebooks and courses from people who have
already done what they want to do, they try to find it out
all by themselves and for free. Yes, I must confess,
personally, I am an info product junkie and whenever I find
a great sales letter that is telling me how get better
results in Internet marketing, I jump on it. But only
presupposed the price is in my reach...
The most expensive ebook which I have bought so far was $167
but nevertheless was a great investment. In contrast to
this; I bought an ebook for $47 some weeks ago about how to
get more traffic and I must confess it had a terrific sales
letter.
But when I read those materials, I had seen that it was
nothing more than rehashed material from other sources. No
personal experiences, no resources given, nothing. So I
simply asked for my money back and that really is the great
thing about info products. If you don't like them, you can
ask for your money back. I won't mention his name here but
I'm sure I won't buy from him again...
Nevertheless, I'm buying new products every month (at least
2-3) and you should too.
How to dominate your niche
Your idea doesn't have to be perfect.
Your site doesn't have to be perfect.
You don't have to be perfect.
You just have to make START.
By far too many people are daydreaming about how nice it
would be if they could work from home, enjoying what they're
doing. But they never take ACTION! You can always improve
things later if you know what the reason for your bad
results is. That's why you will have to test and track
everything until you know you are getting the best possible
results. There are too many people just doing the same that
others are doing.
Don't just be a copycat. Get your own ideas and most
importantly: Put them into practice! Test and track. Try to
come up with products which are so desperately needed that
your prospects would pay almost any price to get it. (More
on finding and developing your niche can be found in Randy
Charach's excellent ebook on the subject called "Niche
Magic".) If you have reached this point, you will know
when you are dominating your niche.
ABOUT THE AUTHOR:
About the author: Detlev Reimer is the editor of Web Money Marketing
Videos, a new multimedia ezine which shows you how to make a living
online. Learn how to use certain programs like ARELIS,
Keyword-Site-Builder or AdWord Analyzer. Get to know Internet marketing
basics and advanced techniques. Subscribe to the free version of the
ezine by sending a blank email to: webmoney AT http://dreimer.par32.com
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