Truth about Building a Business on the 'Net'
(c) Copyright 2002, Angela Wu
all read claims of fast money; the alluring siren-call of
the Internet 'get-rich-quick' scheme can be hard to resist.
Most of us have also heard the saying, "If it seems too
good to be true, it probably is..." We know in
our hearts that 'get-rich-quick' can't possibly work, yet we
can't help but be intrigued by it.
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Instead of pursuing the fruitless search for a quick and
easy way to make money on the 'net, drill the following into
your brain right now: There is NO SUCH THING as
'get-rich-quick'. You CAN earn a solid income from the
Internet, if you're willing to put in the time, effort, and
Here's a quick summary for those of you who are thinking
about starting a business online. Let's start with the
disadvantages first, to get them out of the way...
- Hard work and long hours. Just
like any business, building one online requires a great deal
of effort. Most people do it while still working a full-time
job elsewhere; you may find it hard to keep doing what you
have to do when you're always 'exhausted'.
- Always changing. What works
online today might not work tomorrow. When you do
business on the 'net you have to constantly 'keep up' or you
may find profits beginning to lag. Educating yourself
is a continuing process. If you hate change then the
Internet is probably not for you.
- Need to be able to cut through the 'hype'.
You'll find plenty of misleading promises on the Internet,
many of which will tell you that there's some sort of 'magic
bullet' to getting sales. There isn't. Sorting
through marketing techniques that work and those that don't
can be very time-consuming.
- Definitely *not* a quick-rich-quick scheme!
Regardless of what you may read, the Internet is *not* the
path to quick, easy money and not everyone will be
successful online. An online business contains an
element of risk, just like any other business.
- "Build it and they will come" does
NOT apply to the 'net.
Your web page is only one of billions. Learning how to
get the *right* people to see your site is a tough job.
- Persistence is vital to your success.
Just like with any business, there's a lot to learn.
It's very easy to give up and try something else online...
but playing 'biz op tag' isn't going to help you make money
That being said, there are lots of advantages for doing
business on the Internet! It truly offers one of the
best opportunities for the 'average' person to test their
entrepreneurial spirit. Some of the advantages of
being an online business owner are:
+ Affordable startup costs. You
can get started with just a few hundred bucks.
+ Flexible. Because your work is
done on your computer and from home, you get to choose when
+ Possibility of more free time --
eventually. Some online businesses can be automated to
a certain extent. Automation will help to reduce your
workload and eventually give you more free time.
+ Testing and research are relatively cheap.
Need to find out what your potential audience thinks of a
product idea? Chances are, there's a message board (or
a hundred) where your potential audience gathers.
Need to research your competition? Use the search
engines. There's so much you can do online for little
or no money.
+ Exciting! If you thrive on
change, the Internet is one of the best places to get it!
You can experiment and test to your heart's content for
+ Ever-growing. Every day more
people get 'connected' to the 'net. That means that
your potential audience is always growing.
+ Multiple streams of income. You
have the ability to sell lots of different products online
-- including other company's products, in return for a
-- which means that you can potentially earn several 'pay
cheques'! A bunch of 'smaller' cheques may not seem
like much on their own, but add them all up and they can
become a solid stream of income.
+ Opportunity is everywhere! The
Internet reaches a worldwide audience with a wide variety of
interests. There are countless niches on which you can focus
Some people turn a profit within just a few months; others
take years. There are lots of 'little guys' -- small,
home based businesses -- who are happily and successfully
a living from the Internet. Will you be the next?
is the editor of Online Business Basics, a practical guide
that shows eBusiness beginners how to build an online
business on a shoestring budget. Visit her online at http://onlinebusinessbasics.com/article.html
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