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The Perfect Internet Product - A Cookbook?
© 2004 By Willie Crawford
So you've decided to go into business for yourself on the
internet. You've heard it's the perfect way to supplement
your income with little or no investment. But what will you
market to achieve fame and fortune?
Actually it all depends upon your goals and interests. You
do need to offer something for which there is a proven
demand. You need something that can be delivered cost
effectively over the internet. You need something that you
can easily locate the market for.
Why not write you own cookbook?
Why a cookbook?
- Everybody eats.
- People are constantly looking for new ways to prepare
their favorite foods.
- Many people are avid cookbook and recipe collectors.
- You can create an ebook that has practically no delivery
cost.
- You can print hardcopies later from the profits of your
ebook or you can use print-on-demand to have copies printed
as needed.
- Most people have or can compile a collection of their
favorite recipes.
Writing a cookbook involves pulling together some recipes,
some photos or illustrations, and organizing your
collection. You need some specialized theme to write
your cookbook around. You can create a cookbook
around a single food, a style of cooking, or around a
purpose such as a charity.
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Once you've written your cookbook, then your challenge
may be in marketing it. As a seasoned cookbook author
here are the elements I consider essential:
- A website to use in attracting visitors interested in your
topic. Ideally, this website will contain content that gets
you great search engine listings and traffic. A website can
cost under $10 per month.
- A mailing list to discuss your cookbook or the type of
food covered by your cookbook (to create interest in
your cookbook). You can run your mailing list at no
cost spending only an hour or so a week.
- A system on your website for taking orders. This can be
as simple as a free Paypal account or more elaborate
such as a shopping cart that can handle a variety of
products. You can even have an affiliate program
where you pay other webmasters for sending you
referrals.
Putting together a cookbook is really little more than
planning, getting organized, and then just doing it!
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But can you really make big money selling your own
cookbook.
The answer to that very important question is that you can
if you can generate enough interest or attract enough
attention. That is where the majority of your work will
come in. You will need to learn effective internet
marketing techniques and implement them.
Since writing and publishing a cookbook does involve so
little work, it can prove profitable even if you don't sell
a million copies a year. Your overhead will be so low
that if you only earn a few thousand dollars a month,
you will be doing great. The cookbook will sell for
a long time, while requiring no additional work.
One of the secrets of many successful online entrepreneurs
that I know is that they don't try to make a fortune from
just one product. Instead, they have several... perhaps a
dozen products each generating a nice income. Combined,
these products, generating multiple streams of income,
allow these entrepreneurs to reach their online income
goals.
Of all of the products that you could create and market
online, a cookbook is one of the few requiring no
specialized knowledge or training. So for many internet
beginners, it makes sense to make their first product a
cookbook. Start generating some quick income. Then focus on
other related or unrelated products.
If you'd like to learn more of the step-by-step details on
writing your cookbook, you need to learn from someone who's
done it. A good place to begin is by visiting the site
http://writeacookbook.com At this site three
experienced cookbook authors explain everything
involved. Their cookbooks range from German cooking,
to soul food and Southern cooking, to recipes for your dog.
That gives you an idea of the
possibilities.
ABOUT THE AUTHOR:
Willie Crawford has been teaching others how to build an
on-line business since late 1996. Frequently featured in
radio, magazine and newspaper articles and interviews, Willie
teaches the average guy what the top marketers are doing but
seldom talking about. For example, Willie demonstrates the
power of automated residual income through his system at:
http://ProfitAutomation.Com Visit now for a business boost. |
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