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Traffic Exchange Primer
© 2003 By F. Terrence
Markle
Traffïc exchanges are everywhere. A traffïc
exchange is a clever way to get hundreds or thousands of
visitors to your website. The concept is very simple and the
exchange process is easy to put into action. First, you join
a traffïc exchange program that includes individuals with
websites to promote. Next, you set up the website you want
to promote. Finally, you visit the websites of the other
members and they visit your website in exchange.
There are both frëe and paid traffïc exchanges. Some of the
exchanges are good and some are not so good. They come in
two basic flavors: manual surf and automatic surf. In the
manual surf mode, you have to visit a website for a minimum
period of time and then clïck on a button to visit the next
website in the rotation. In the automatic surf mode, the
websites are visited automatically for a specific period of
time before the next website is displayed. The order of
website visitation in both the manual and automatic mode is
controlled by the traffïc exchange webmaster
A rotator or randomizer can be used to
display the member websites one after another in either the
automatic or manual surf mode. The rotator will display a
different website in an order specified by the traffïc
exchange. In the auto surf mode, the rotator usually
displays websites for a specific time period that usually
ranges from 15 seconds to 60 seconds. The randomizer, on the
other hand, will randomly select the website to be
displayed. You earn credits as you view more and more
websites.
A traffïc exchange will expose your website to many Internet
users on a worldwide basis. As a result, the exchange can
possibly give your website a lot of hits. Visualize the
traffïc exchange in the same manner you would view a TV. The
exchange provides you with websites to view similar to
watching TV commercials.
The basic traffïc exchange program works on the "credït"
principle. You earn a full or partial "credït" every time
you visit another member's website. In turn, you lose a full
credït whenever another member visits your website. The
typical exchange allows you to earn from 0.5 to 1.0 credits
for every visit you make to another member's website.
You can usually obtain credits on the traffïc exchange by:
1.Viewing the websites of other members
2.Referring other individuals to join the exchange
3.Purchasing credits from the exchange's webmaster.
If you purchase credits, you generally have a higher rate of
conversion of credits earned and/or purchased versus credits
used when you receive visits from other members. You have
greater control over how you use your earned credits when
you pay to receive credits. It is possible to get a display
rate of your website that exceeds 1.0 for every 1.0 credits
you earned or purchased.
As an example, in the basic frëe mode you might have to use
2.0 earned credits to display your website 1.0 times to
other members. This is a 0.5 exchange rate. Depending on the
traffïc exchange and the number of credits purchased, you
can increase the exchange rate up to about 2.0 displays of
your website to other members for every hit you receive.
Some exchanges offer a sign-up bonus (frëe earned credits)
to encourage you to join their traffïc exchange. This
enables you to start getting visitors to your website
immediately.
You have the ability to enable or disable your own website
for viewing by other members. If you enable your website,
other members can view your site and thus consume your
account credits. If you disable your website, other members
cannot view your website and you conserve your credits. This
allows you to continue to surf the other member websites and
build up your available credits for use at a different time.
The traffïc exchanges specify whether or not you can have
multiple websites for display. However, you can only display
one website at a time if you are permitted to have multiple
websites. You can specify how many of your earned and/or
purchased credits can be applied to each of your websites.
Most exchanges have a referral program where you can earn
credits for the people that you refer to the traffïc
exchange program and their surfing activity. As a bonus, you
may receive a certain percentage of their earned credits.
Your downline levels may be unlïmited or limited depending
on the traffïc exchange structure.
Most traffïc exchanges earn monëy from the "purchase
credits" feature they offer and from advertisements. In
general, an exchange member can specify whether or not they
want to see popups, adult or erotic websites.
Most traffïc exchanges have restrictions associated with
your use of the exchange. For example, exchanges generally
specify whether you can or cannot have: (1) popup windows,
(2) message boxes, (3) inappropriate content or adult
material, (4) break out of frames, (5) site rotation, (6)
URL or domain forwarding and (7) more than one account.
Furthermore, the traffïc exchange may be able to delete your
account if: (1) your account is inactive for a given period
of time or (2) your website is causing problems for the
exchange system.
Some exchanges let their members sell their earned credits
for cash back to the traffïc exchange. The rate of
conversion from earned credits to cash is controlled by the
webmaster of the traffïc exchange.
Your website design and the time it takes for the website to
load are very critical when using a traffïc exchange. Your
webpage will nevër get viewed if your site takes 15 seconds
to load and the exchange rotates the websites every 15
seconds. You want to have at least a 10-second viewing
window to give the surfing exchange member time to respond
to your webpage presentation.
Keep your website clean of unnecessary clutter. You want
your visitor to make a quick decision whether to ask for
more information or pass on your offering.
Make your displayed website short and simple. Do not send
your visitors to the salës page on your main website.
Provide a killer headline followed by supporting bullets and
ask for their name and email address. Don't make it
complicated.
Put the lure on the fishing line and give your visitors a
chance to say "yes" to your presentation. You need to get
your message in front of your visitor quickly. Capture their
name and e-mail address. You will have plenty of chances at
a later time to market to your list.
Traffïc exchanges can bring you a lot of traffïc. It will
take some work but the increase in your own opt--in list
will provide constant inspiration. You should consider the
benefits gained from traffïc exchanges if you have the time
and proper motivation.
Number one recommended
Traffic Exchange on the net.
ABOUT THE AUTHOR:
Copyright (c) F. Terrence Markle – All Rights
Reserved. Fr'ee course on building a
high-quality targeted list How To Build Your Own
Opt--In Mailing List. Fr'ee Ezine on building
your targeted list at:
http://www.QuikSystems.com/EzineSub.htm.
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