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Vol. 1 issue #104  Mar 30, 2004


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Boosting Subscribers And Customers By Thinking
Outside The Box
2003 By  Willie Crawford


You know that email marketing is one of the least expensive and most effective marketing tools that you can use. That's why you work so hard to build your list!  Yet lately, it's become harder and harder to get your message in front of people asking to receive your free newsletter subscriptions.
Let me share with you a way that I effectively get my message in front of hundreds of thousands... potentially millions.

Like many online marketers, I publish an ezine. I work very hard to make sure that it contains information of genuine value to my readers.  Like many of you I still have some problem attracting new subscribers and getting through to them.
One of the problems you face in attracting new readers is just getting them to try your publication.
They have so many choices, and they've been exposed to so much worthlessgarbage, that they aren't anxious to have yet another publication floods their inboxes.

400% MORE


A partial solution to that problem is to offer a short course
rather than an ezine. In this short course offer such

tremendous value that you sell your potential subscribers on the value of information that you provide. During, and after the course, ask them to join your regular newsletter list. If you do provide information of genuine value and meet their expectations, course subscribers will join your regular newsletter list.

About two years ago, I noticed some newsletter publishers were using the ezine-in-a-box concept. Their ezines were "evergreen," meaning that no matter when a person subscribed, they received their first issue immediately via autoresponder. Then they received the next 52 weekly issues that the publisher already had queued up, via autoresponder, over the next year.

Publishers did the work once, posted it to autoresponder, and  then let it run. I'm not sure what happened after a year with some  of these... but it's easy enough to just add to the autoresponder  series.

I mention this ezine in a box because it offered a solution to those who wanted a newsletter but don't feel capable of easily producing a worthwhile newsletter. Other prolific writers and publishers simply offered the use of their material... their ezine-in-a-box, for a fee.  They basically took their existing material... their pertinent ezine articles, and turned them into a marketable product.

Knowing how well the ezine-in-a-box concept works, and knowing that my personal course was well received, my tiny mind decided to do some thinking outside the box recently. I began offering my client and subscriber-base an e-course in a box... but with a twist...



Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..


As I explain this, I don't want you to copy my concept exactly.
I want you to take the basic idea, and improve upon it or try variations of it. Realize that if you are doing the same thing that everyone else is doing, it can at times be very hard  to get noticed, or to break out of the pack. I already consider myself miles ahead of the pack, and so I don't fear people stealing my ideas :-)  Since I enjoy helping you, I ENCOURAGE you to steal my ideas, but to improve upon them.

Back to my course-in-a-box... I did not sell it. Instead I offered it to others free. I had several reasons for doing this. The first reason that I did this was that by having others offer my course from their sites I built customer loyalty by actually giving them something of tremendous value!

My course is offered from my homepage at http://WillieCrawford.com/ for free.  It's also available in a PDF ebook for $9.97. Some people don't want to wait for the twice-weekly lessons, so they have a choice. I also offer the same material plus a few bonuses, packaged on a CD for $19.97. Finally, I offer the printed course in a 3-ring binder, along with even more bonuses for $39.97. This is shipped via U.S. Priority Mail where available.

For those giving away my course from their site, I allow them to offer the other options too... and earn 50%. The offer of the up-sell is included in one of the early messages in the autoresponder sequence.  So webmasters have more built-in incentive to offer the autoresponder course.

For those who don't want to go through the trouble of uploading my autoresponder messages to their system, I make it a breeze. If they use the autoresponders offered from http://ProfitAutomation.com  - I allow them to automatically "inherit" my autoresponders.  That means, I have configured the course autoresponders so that anyone with the right information can log into their ProfitAutomation.com
autoresponder account and tell it to import my autoresponder series over to an autoresponder series on their account.


Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..


To further incentive people to use my course, I even give them permission to change the resource box in some of my copyrighted articles (used in the course) to incorporate their affiliate urls for my products.

Do you see the beauty of such a simple idea?  Someone offering my course from their site, now have a 20-lesson course that:

- Builds their list of subscribers to the course, giving  their subscribers a  tremendous amount of free information

- Builds their regular ezine list by inviting course subscribers to join their regular list

- Has a built in backend profit stream

This article is not intend to have you offering my course from your site.  It's intended to get you thinking how you can adapt and modify similar ideas to explode your business growth.
If you do want more information on how to add the course to your site you can get it from my autoresponder at:

Imagine for a second that you have just 100 websites giving away a similar course that you've created. Also imagine that each website has jus 200 course subscribers. That's a subscriber base of 20,000 people that will be exposed to your message. In the case of my 20-lesson course, that's 400,000 potential free exposures for me over a 10 week period.

This is just one example of innovative ideas I've spawned largely from brainstorming with other successful marketers. We share with each other what is currently working best for us in our online businesses.  We share simple things that you can do which offer a HUGE return for the time or other resources invested.

Most of the people that I brainstorm with and share ideas with are close trusted friends... friends whom I mostly met at seminars and workshops. I also have a habit of looking at the contact information on any webpage I am visiting. You'll often be surprised to see how many online people live near you. When I notice someone within an hour or two of where I live, I often suggest we get together... perhaps for dinner... and see if there is any opportunity for us to joint venture.

Take the ideas present in this simple article and see if you can improve upon them. Also look for ways to meet and brainstorm with like-minded business people. I'm hosting a workshop that affords you one such opportunity in Florida, April 30 - May 2nd, 2004.  You can read all about it at:

Willie Crawford has been teaching others how to build an on-line business since late 1996. Frequently featured in radio, magazine and newspaper articles and interviews, Willie teaches the average guy what the top marketers are doing but seldom talking about. Willie provides detailed how to information in his newsletter, through his personal coaching, and at his annual how to workshop.
Learn more at: 
Adlandpro Toolbar gives you instant access to your Free Email Account, Free Website, submission to over 8,900 sites, learning tools, free discussion list on marketing and promotion with 26,000 subscribers, Free 5 day Website Success course by email,  plus instant search. Click Here.


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