Doesn't Have a
© 2004 By
This is a real life story, so bear with me
while I give some background information.
We have a "f^ree ad" section at our web site where people
can place an ad for their business. Ads are submitted weekly
and published on the web. Now, to place an ad, someone has
to visit our web site and fill out a form, containing their
email address and the copy of the ad. We try to make it as
easy as possible, but the bottom line is many people are not
serious, and don't have a clue as to how to run a business
on the web let alone promote it.
Get fr^ee business profile like this at Adlandpro Community
When the ads are received, we send an automatic response to
the person who submitted it. Perhaps one out of ten has an
incorrect email address and the response is returned as
What a waste of time.
How do they think that someone could respond to their ad if
their email address is incorrect? Not only that, but bad
addresses are automatically purged from our file so their ad
never even gets posted.
Going through our archives, I found some real gems - what do
you think about these offers?
"Join our M^LM and earn beg income". This is
either a typo or they are promising very little in the way
of earnings. This person obviously didn't proof their copy
before submitting the ad.
Another ad promised huge earnings, but gave no contact
information. Not a web site URL or an email address to be
found. Guess they figure it is so powerful an offer, we will
"beat a path to their door" - another waste of time.
Visitor only for $0.01. Try our pay per click search engine.
The cheapest on the market.
"Make Money! Turn $10 into $40,000
CASH like I did" - but wait, this guy is using a
free email account. If he's making all that money, wouldn't
you think he could afford one for about ten bucks a month -
maybe he is saving all those $10 bills so he can earn
$40,000 CASH with each one.
"You can make 500% Profit without investing any money"
- need I say more!
“Online Pharmacy - No Perscription Needed” – I knew
the medical profession had handwriting that was difficult to
decipher, but I thought they could at least spell. Run,
don’t walk to the nearest delete key on this one.
"Tired of the "Rat Race"? Free online training and no
capitol needed!" Did this guy mean "capital"? I'll
hang on every word he has to say.
"Exciting,EasyandProfitable" - guess this
person never learned how to use that big bar on the bottom
of the keyboard. I think you see where this article is
If you are going to advertise a business on the web, and you
present less than a professional image - you're not going to
do business - period. If you present yourself like the above
examples, enjoy your "walk on the quiet side". Most people
are not idiots, and I'm sure the authors of the above ads
are not either. But why give that impression? I sure
wouldn't do business with any one of them.
I read another ad for Web Design and the HTML coding in his
ad was wrong. That surely built a lot of confidence in his
ability to design web sites for me.
Most people scan poorly constructed ads and simply "click
away". Guess they feel like I do. If you don't care enough
to write a credible ad, why should I think you'll care about
me if I buy
Many people rely too heavily on the spell checker on their
computer. This is a mistake. After you do spell check, get
someone else to read it. When writing something, many times
you get so close to the article, you miss mistakes that
someone else would quickly find. Many words that are being
will pass spell check.
Remember - you usually get only one chance to make an
impression when someone sees your ad. If it is well written,
and has an attention getting headline, you just might make
that sale. If you
want to do business on the web, get serious or people will
come to the conclusion that you are someone who "Doesn't
Have a Clue"
ABOUT THE AUTHOR:
Did you know that subscribers to Bob Osgoodby’s
Free Ezine the
"Tip of the Day" get a Free Ad for their
Business at his Web
Site? Great Business and Computer Tips - Monday
Instructions on how to place your ad are in the