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Vol. 1 issue #118  Jul 5, 2004


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Linking for Traffic: The Shift from Link Directories to  Hyper-Targeted Linking
2004 By  Jack Humphrey


There's a stiff wind blowing in a new direction on the web.  And  you'd benefit from taking the time to notice the direction its  headed.

Website owners are clamoring for "holy grail" hyper targeted (relevant) links from sites with a lot of traffic and high  pagerank.  More than ever, we are all looking for fewer links to  our sites, but much more powerful links.

Another trend to watch and certainly implement on your site is  getting the important links out of your link directory and onto  the content pages of your site.

The trick here is to go through you link directory and clear it  of dead wood.  Certainly all links who are not reciprocating  must go.  Then get rid of low-traffic sites with no or very  little pagerank.  They are doing you no good.

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Once you have whittled your directory down to a lean, mean group  of links from sites that matter, contact those partners and tell  them you are moving their link to a higher traffic spot on your  site.

They will of course be glad to hear this.  Also look out for  deals you can make with each of them to do the same for your  site.

"But Jack, won't this send traffic away from my site?" With all  the excitement I can muster in response to that, the #1 question  I get, YES!

But it will also work for you as you seek the same kind of link  from other sites.  Look, you are sending people away from your  site anyway.  People who are just not going to take action  despite your efforts at top-notch content and offers.


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Why not reward your partners with traffic like that, where the  person might just take action on a partner site?  If you have a  similar link on THEIR site, you are going to benefit from  traffic in the same exact way.

Its all about how you want people to leave your site.  Most are  going to do it without doing much more than sign up for your  list.  Good.  You can get them back later.  But if they are  closing their browser or leaving through a link that has no  benefit to you, what have you got in the end?  Squat.

But when you are one of your link partners big traffic producers, they are going to be willing to put you higher and higher in  their site.  You have a foothold because you are a great link  partner!

Let loose of your old-fashioned and outdated theories on losing  traffic through links on your content pages.  The system of link  directories hidden in deep corners of your site where no humans  ever visit is dying an ugly death.

Getting hip to the changing winds on the net will reap huge  rewards for the webmaster who brings their links out from the  dark corners of their site and puts them where people can use  them.

Seek partners who will do the same for you, and you will  actually get an increase in all that's good:  traffic, sales,  customers, rankings, and profits.

Jack Humphrey is the author of Power Linking 2: Evolution,
available at http://power-linking-profits.com. See also
http://jackhumphrey.com for more information.



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