Traffic: The Shift from Link Directories to
© 2004 By
There's a stiff wind blowing in a new
direction on the web. And
you'd benefit from taking the time to notice the direction
Website owners are clamoring for "holy grail" hyper targeted
(relevant) links from sites with a lot of traffic and high
pagerank. More than ever, we are all looking for fewer
our sites, but much more powerful links.
Another trend to watch and certainly implement on your site
getting the important links out of your link directory and
the content pages of your site.
The trick here is to go through you link directory and clear
of dead wood. Certainly all links who are not reciprocating
must go. Then get rid of low-traffic sites with no or very
little pagerank. They are doing you no good.
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Once you have whittled your directory down to a lean, mean
of links from sites that matter, contact those partners and
them you are moving their link to a higher traffic spot on
They will of course be glad to hear this. Also look out for
deals you can make with each of them to do the same for your
"But Jack, won't this send traffic away from my site?" With
the excitement I can muster in response to that, the #1
I get, YES!
But it will also work for you as you seek the same kind of
from other sites. Look, you are sending people away from
site anyway. People who are just not going to take action
despite your efforts at top-notch content and offers.
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Why not reward your partners with traffic like that,
person might just take action on a partner site? If you
similar link on THEIR site, you are going to benefit from
traffic in the same exact way.
Its all about how you want people to leave your site. Most
going to do it without doing much more than sign up for your
list. Good. You can get them back later. But if they are
closing their browser or leaving through a link that has no
benefit to you, what have you got in the end? Squat.
But when you are one of your link partners big traffic
producers, they are going to be willing to put you higher and higher
their site. You have a foothold because you are a great
Let loose of your old-fashioned and outdated theories on
traffic through links on your content pages. The system of
directories hidden in deep corners of your site where no
ever visit is dying an ugly death.
Getting hip to the changing winds on the net will reap huge
rewards for the webmaster who brings their links out from
dark corners of their site and puts them where people can
Seek partners who will do the same for you, and you will
actually get an increase in all that's good: traffic,
customers, rankings, and profits.