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Laying The Foundations Of Internet
Marketing Success
© by Detlev Reimer
So you want to have success working on the Internet as
an online marketer ? Then you're certainly not the
only one .....
In order to be successful in this wide area, you've got to
fulfill several personal qualifications and you need to
follow some steps which I want to explain in this article .
1.) Enjoy working on the Internet/with computers
It would not make sense for you to become an online marketer
if being online is something you don't like at all or if
you feel uncomfortable after one or two hours sitting in
front of a computer.
You should really enjoy working at a computer and you should
also know certain basics like how to create directories, how
to move, copy and create files; how to copy and paste text,
how to work with Excel ,Word and Outlook etc.
2.) Have or develop technical skills (e.g. webdesign ) .
If you have to outsource every single detail of your
website/ web design, then you might soon be spending
hundreds of dollars for it, the busier you become.
Learn about it at least until that point which allows you to
make TEXT updates to your site yourself .
A simple HTML-editor like Frontpage 2000 will enable you to
do this. You don't have to become a graphics wizzard ....
3.) A strong desire to succeed
If you say to yourself : Oh , I will give it it a try
and see if it works fine then it's o.k. and if not, it's
okay, too. This is not the right way to deal with it. It
must be your greatest wish to work on the Internet and to
become successful. If you don't put 100% of your abilities
in your work, you will NOT be successful .
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4.) Persistence
NEVER ever give up if you want to succeed . You will suffer
some setbacks but nevertheless you have to learn from them
but don't stop . Improve your abilities every single day and
you simply CAN'T fail !
If something didn't work for you, try the next variation !
You can't expect that your first try will make you a
millionaire ....
5.) The wish/desire to read and learn every single day
(how
else do you want to become an expert ? )
Experts have become experts because they know more or better
than others . So you must constantly be seeking for ways to
learn more than anybody else. Search actively for more
information in your area of expertise and soon you will
become the expert yourself .
6.) Specialize in one area of Internet marketing
When your efforts are not really focused and you try to do
too many things at the same time, you won't be
successful, either. Decide for the area where you have the
highest knowledge level . You must develop your own unique
selling proposition if you want to become successful,
something that people can get from you and ONLY from you !
7.) Develop products in the area you're specialized in
If you know everything about getting lots of traffic for
free then you have a product . Or you know everything about
creating powerful sales letters; that's another product .
Just write down how others can learn this, too, and you will
have a product that a lot of people would be interested in.
Your imagination is the limit ....!
8.) Write a sales letter for it
You must be able to create a real powerful sales letter to
sell your products. If the sales letter is too weak , then
it doesn't matter if you have the greatest product and
website. It's very unlikely that you will make any sales
then.
9.) Create a (Mini-) website for your product .
Create a website and put your sales letter online. Let your
visitor only have the option to order or not and if
not, try to capture their contact address by offering a
report or something else of a high perceived value .
10.) Write articles to promote the products
Writing articles which are also related to your product is
one of the best free possibilities to drive targeted traffic
to your website. Your resource box at the end of each
article will do all the selling for you . And best of all :
It doesn't cost you a single penny !
11.) Set up your affiliate program
This is the best part : Put your promotional efforts on
autopilot by offering high commissions for resellers of your
products. You could have an "army" of highly
motivated sales people which do most of the advertising for
you and just send you the traffic to your website (sales
letter) .
12.) Build your opt-in list
Building your own opt-in list is one of the most important
steps in online marketing . If you don't have a list with
people who are interested in what you have to say, you would
have to start from zero again, every time you have developed
a new product .
13.) Automate everything
You can automate your followup if you're using
autoresponders . The delivery of digital products can be
automated by using a third party credit card processing
company like Clickbank or iBill .
Prepare answers to frequently asked questions for your
customers in advance: Create a list of answers and put
them on your website (FAQ). Or file them away in your
Outlook "drafts" folder . This will free a lot of
your time for more important tasks.
After having automated everything, you can start from point
nr. 7 again ; creating your new product, writing a sales
letter for it etc. up to nr. 12 . That is THE procedure if
you want to become successful online.
Just try it and you will see .....
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Feel free to use the article with this resource box
included . Detlev Reimer is the publisher of the 1A IMS-Newsletter
which gives you tips and tricks on organizing your marketing
data, web site and ezine promotion and testing and tracking
ads. Subscribe to his free newsletter and get 3 free gifts
for subscribing : mailto:newsletter@internetmarketing-success.com?subject=ims14
or sign up at http://www.internetmarketing-success.com/
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