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Vol. 1 issue #120  Jul 20, 2004


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5 Explosive Marketing Strategies For Exponential Growth!
2004 By  Jo Han Mok


Do you know the answer to this question?

"What can you do now to INSTANTLY increase the  profitability of your business?"

Well, the answer is surprising simple.

Change your strategy.

Your strategy is the master purpose of your business.
It's the fabric that binds your business systems  together and the bedrock of your business's entire  operating approach.

Here are 5 'instantly deployable' strategies that can  take your business to new heights, regardless of what  product or service you're selling.


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Explosive Strategy #1: Big Picture Awareness

Napoleon Hill listed 'Accurate Thought' as one of the  most important success principles.

Most business owners don't even "think" about their  businesses and simply adopt a reactive approach.

The truth is, you can't go anywhere unless you know  where you're going.

And frankly, this is why so many businesses out there  fail, because they 'know not what they're doing'.

Try this simple exercise to cultivate Big Picture

Get a whole bunch of colored pencils and a sketchpad,  and start creating a mind map of your business or next  project.

You should be able to look at the mind map and  instantly tell:

. Who's doing what. (For instance, web-design -->  Webmaster)
. The possible options your 'prospect' will take, and  the outcomes
. Points of upsell, downsell, cross-sell

In short, you should have every single piece of the  'puzzle' there.

Objectively, your strategy should bring you the most  results in the shortest period of time on the most  sustainable basis. Once your master strategy is in  place, everything else is merely tactical.

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Explosive Strategy #2: Funnel Vision

Always remember: A Buyer, is a buyer, is a buyer.

Every business should capitalize on the lifetime value  of the customer through expansive repurchases of  products and services.

Have a marketing funnel in place. Introduce ancillary  products that you deem to be performance enhancing.
These can be other people's products which you can  obtain from joint venturing.

Most importantly, you'll want to graduate your  customer to higher ticket items as it's high octane  fuel for business growth.

Explosive Strategy #3: The 'Inner Circle'

You'll find that there are many people who are  'belongers'.

Such people tend to pride themselves in being a 'part'  of an elite group and highly value membership and  association.

The savvy entrepreneur will do well to take advantage  of such behavioral traits and cater to this 'select'  group.

There is a threefold advantage in doing so. Firstly,  it's a highly efficient way to 'bundle' goods or  services together. Secondly, it's a great way to  introduce continuity in your business, and last but  not least, it encourages hyper-responsiveness.

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Explosive Strategy #4: Identifying Hyper-responsiveness

Have you ever encountered a customer who seems to buy  almost anything you put out? Customers who seem to be  on "standby", waiting just to grab just about anything  new that you put out or recommend?

It's a great idea to group such people into an  "A-list".

The 'high rollers' if you will.

Usually, such people will come from your own database,  and it should be your business priority to encourage  hyper-responsive behavior. Make sure  hyper-responsiveness is always well rewarded with  surprise bonuses, freebies, and nurturing  communication.

Remember, because of the Pareto principle, 80% of your  profits will come from 20% of your customers. Guess  who belongs to the 20%?

Explosive Strategy #5: Multiple Income Sources You're practically leaving money on the table if your  business is limited to a few channels.

Affiliate Programs have made it possible for almost  any business to make money from ancillary products at  a few mouse clicks.

Why go through the hassle of product development and  the costs associated with it. Remember, you're never  in the 'business' of anything, but you're always in  the business of marketing the 'business'.

And all you have to do as an affiliate is basically  market.

Though many affiliate programs are free to join, it  would always be a good idea to purchase the product in  question and do a thorough review first before  recommending it.

While you don't exactly need 'brass balls', it is  imperative to note though, that as an information  facilitator, you should feel good about recommending a  product that you sincerely know will benefit your list,  and not be afraid of getting 'flamed' for trying to  pitch.

If someone is offended and unsubscribes, then just  shrug and say 'next'. You don't need such people on  your list.

There you have it, my "Big Five" strategies for  optimal business growth and profitability.

Use them, and watch your business take on a new  dynamism! A positive side effect may include swelling  of your bank account.

Best of all, they don't cost a cent to implement, so  don't wait.

The time is now.

Jo Han Mok is a frequent guest and featured speaker at Internet  Marketing bootcamps and conferences on subjects such as  copywriting and Joint Venture Marketing. Visit his website to  get a simple step-by-step plan that can take you from ground  zero to having money deposited in your bank account from an  online business every single day for the rest of your life!
==> http://www.SuperFastProfit.com



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