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What Works
Best Now In List-Building?
© 2004 By
Willie Crawford
We all know the saying, "The Money's In The
List." We can appreciate the truth of that saying. If
you're in business on-line, to make sales you must drive
targeted traffic to your websites. More importantly, you
must drive REPEAT traffic to your websites. A list is a
great way to do this.
Conducting an on-line business is all about building
relationships and developing long-term customers. People buy
from people that they know, like and trust. Repeat
contact with your subscribers through your lists allows
them time to get to know, like and trust you. Having them
visit your website repeatedly, allows them to get to know
like and trust you. Your list and your website should work
synergistically but you DO need to build that list.
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Get fr^ee business profile like this at Adlandpro Community
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| Walter's General Info |
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Not me, but Poetry in motion.
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149 Friends
Member since 7/19/2004 |
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| Gender |
Male |
| Age |
36 |
| Location |
Atlanta, GA, United States |
| Interests |
IT, business, marketing, promotions, research, running, reading, writing, driving, and much more!!!!! |
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The fact is, that list-building, like all other business
strategies evolves over time. What worked just a few years
ago, perhaps only MONTHS ago, may no longer work. So if
you're using outdated techniques, you may be "swimming
against the current" and not even know it.
If you're an Internet marketer, and you offer free ebooks as
a list building incentive, you may have missed some
signals. Ebooks often aren't 1/10th as effective as they
use to be at getting people to join your list.
Internet marketers caused the ebook to be less effective as
an incentive for list building. How? We taught "everybody
and his brother," that giving away an ebook was the perfect
way to incentivize potential subscribers. So everybody
decided to create an ebook just for this purpose. They also
often hoped that the ebook would go viral, get passed
around, and generate lots of website traffic.
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The real problem started when many people apparently stopped caring about the
quality of information in those ebooks they were giving away. They started
compiling collections of completely out-dated, rehashed, inaccurate JUNK. Some
of the people putting these ebooks together probably didn't even realize just
how bad their products were. They also probably didn't realize that the
advice they passed along in these ebooks actually SEVERELY damaged the
businesses of those who followed
their terrible advice.
The market of potential subscribers soon caught on though. After downloading
dozens of completely worthless ebooks, potential subscribers soon began to think
that most free ebooks would probably be like that! They simply concluded that
their time was too valuable to waste sifting through all of the clutter for a
few gems. Those who haven't yet figured this out, can't be achieving any real
business success yet.
They are wasting too much time reading too many ebooks that can't teach them
anything useful.
So what's the solution to this dilemma? What do you offer potential subscribers
to get them to join your list? Give them something with a much higher perceived
value than an ebook. Give them useful software. You can get the master resale
rights to some excellent software very inexpensively. Use that as your new, much
more enticing
incentive.
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One objection you may have against giving away software
instead of ebooks is that you could also often build backend
sales into the free ebooks. You branded them with your
affiliate links prior to giving them away.
You can do that with many pieces of software too. In fact,
I'll GIVE you a free piece of software that you can brand
and use to build 20 income stream at once. The software
allows your subscribers to build a no-cost, content-rich,
search engine-friendly, 75-page website automatically. They
will love the software, use it, and pass it around. Offer
this as a signup bonus!
There are two secrets behind the software above that makes
it pull double duty for you. The first secret is that if
those downloading the software aren't affiliates for the
programs in the software, they can sign up and become YOUR
sub-affiliates. They brand the software, and in the process
start earning you a stream of second-tier commissions.
If for some unimaginable reason, they choose not to become
affiliates for a given product, your affiliate link stays in
that part of the software. So, in that case, they are
earning you first-tier commissions by passing along a great
piece of software as a list-building incentive.
Grab and brand a complimentary copy of this software from:
http://www.pluginprofitsite.com/main-621/megabrand.html
I know you'll love it and so will the stream of new
subscribers you generate.
There are many other great pieces of software that you can
use as incentives. I offer a ton to members of my private
membership site at:
http://TheRealSecrets.com/private/
You can also get an inexpensive programmer, located through
a site such as Elance.com, to create a custom piece of
software if desired. Create it, brand-it, and then send it
viral. A good piece of software has the potential to
generate 100 times more subscribers than any ebook did.
There's simply more incentive to continue passing the
software on.
So, there you have the latest in what's actually working to
build a responsive mailing list. My personal lists number
in the hundreds of thousands. YES, you read that right,
hundreds of thousands. These are list built for varying
purposes, and using different tools. The most powerful tool
that I've used lately is the very one I just revealed to
you. All you need to do is start using it too.
ABOUT THE AUTHOR:
Willie Crawford has been teaching others how to
build successful
on-line businesses since late 1996. Frequently
featured in radio,
magazine and newspaper articles and interviews,
Willie shares
exclusive teleseminar recordings, brainstorming
sessions, and
useful ebooks and software at his exclusive
membership site.
Grab these resources now at:
http://TheRealSecrets.com/private/ |
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