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5 Reasons Why
Your Site Needs to Publish a News Feed
© 2004 By
Tinu AbayomiPaul
It seems like everyone is talking about RSS
Feeds. They've been around for years but the buzz is up
about them as the technology continues to go mainstream.
Some people are reportedly abandoning their browsers and
viewing the web through their readers - but they hardly
represent the general public yet.
So does your site need one?
This question is somewhat like asking if your site needs a
newsletter. Sure, the sky won't fall tomorrow if you don't
get one today, but once you realize the benefits of having a
news feed for your site, and try it for yourself, you may
become an addict like the rest of us.
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| Yasmin's General Info |
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Do I look 26?!
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5 Friends
Member since 8/5/2004 |
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Reason #1: More frëe traffïc to your site.
I'm not exaggerating when I say that a frequently updated
feed can bring you massive amounts of traffïc in a short
time period. This won't be true forever.
Here's a snapshot in PDF format, of just the
feed-originating traffïc to a new page of my site for the
first 24 hours it opened.
Not exactly a stampede, but here's the good part.
On the fourth day, the feed traffïc doubled, and all other
traffïc continued to rise at the same rate.
That's my fifth active feed of the twenty I have spread out
over four sites, and I get similar results each time. In
thirty days, that would be at least 5,000 new targeted
visitors - again, this is not counting my present traffïc,
or those who try my feed and stay subscribed, nor does it
factor in what happens when the traffïc doubles again.
I can't promise you the exact same results, no one can. But
you should know that my feed is targeted towards a crowded
market - if you know how to set up your feed properly and
correctly apply your keyword research, you could have better
results.
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Those visitors, from the first hour of traffïc to today, resulted just from
submitting my feed to the list of directories I compiled from many sources and
studied. Some bring great frëe traffïc to new feeds, some are better once your
feed has matured.
You can often get better placement in feed directories and in Yahoo's RSS
Directory than you could from your results in a regular search engine, and
often, inclusion is instant.
Reason #2: It's a hands-off way to update your audience.
What if you could run your newsletter without the hassles of maintaining your
list, removing bounced addresses, finding new subscribers, formatting the
content you find, altering your content to keep from being blacklisted, and
after all that, wondering if all the various blockers mistakenly kept your
message from getting through?
If that sounds like heaven, you can be one of the angels as soon as an hour from
now.
When you supplement your current newsletter with more frequent updates via feed,
you will be able to push out updates to subscribers to your news channel or feed
more frequently and more efficiently.
With all the new frëe tools available, even if you're all thumbs when it comes
to making a web page, if you can fill out a 'form', you can create a feed.
Reason #3: Get visitors to clïck through to your site whenever you update
If you haven't used a feed reader before, you might be confused about the
connection between the feed and your site and why it can result in an increase
in traffïc. I'll attempt to explain this to you in words, but I suggest
downloading a news aggregator (also known as a feed reader), and looking at the
results of your favorite site's feed through a reader after you read this for
the full effect.
You can use my main feed if you don't have one to view.
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If you don't want to have another application up while
you're surfing, you can try Pluck , a frëe application you
can use for more than just feeds that integrates with
Internet Explorer - get it at http://freetrafficdirectory.com/pluck
- it will take you right to the downloads page.
You can also do this from My Yahoo!, by changing your page
to include their RSS Headlines console, still in Beta
testing.
To summarize, visitors see the headlines they want to read,
view the summary, and click-through to your site to read the
rest of the news, either in a new window, or without having
to leave the application they are in.
And when you update again, the reader will notify them that
you have new headlines, and/or populate the list of items
you have available. This can keep your audience coming back.
If you had trouble following that, come to this page for a
one minute tutorial:
http://www.freetrafficdirectory.com/members/postt95.html
Reason #4: Recycle old content.
If you have a list of your older articles, some older
product reviews, site suggestions, or archived newsletters,
you can use those to build content to populate your feed
with information. As long as this news is still relevant,
you can recycle this content to attract new visitors.
Reason #5: Its so easy it's crazy not to do it.
Before the last few months, there weren't as many frëe tools
online that made the process of starting and publicizing a
feed so effective and user-friendly.
The bottom line is, now that you can get all those benefits
from filling out a form, saving the file, uploading to your
server, promoting it once, and updating it from time to
time, it's insane not to do so.
You already have to update your site from time to time. You
might as well get all the benefits of having a news feed
too.
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