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William Hung -
A marketing lesson to be learnt?
© 2004 By
Alan Cheng
The success of William Hung should be
studied because there are valuable lessons which we can
learn and use for our businesses.
Whether you like him or hate him, you have to admit, William
Hung is a marketing phenomenon. I can guarantee no one could
have predicted this daring guy would become such a hit
worldwide.
It's unbelievable. So how come?
Everyone knows that it was the video of William, that was
placed on the internet, which started his path to fame. So
many people emailed it to their friends that it became
something viral.
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The amount of hits the website had was amazing. It was so
extraordinary that it was reported on TV and in newspapers.
People love things which they find interesting and
entertaining. Boredom is a killer. Your sales letter or
advertisement have to be fun and intriguing. Never bore your
customers. Try and entertain and make them find it
interesting to deal with you.
If a lot of people talk about your product, or it has media
exposure, then you're sure to be a winner. Try and create a
viral effect or give some reasons for people to talk
about your business.
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Next William went on to release an album. I'm confident
in saying I can sing better than him and not many of my
friends will disagree with that. But when you're well known
and people talk about you, nothing can deter them from
buying your products.
With your home business, always try and build up your brand
name. When you release new products and introduce new ideas,
people will flock to buy it because they heard of your name
and trust you. Always try and be original and stand out in
your market. It makes me so angry sometimes when I see
adverts for products that are so boring, it puts me off
buying them.
The American Idol has proven the point that marketing is as
important as the product, if not more important. A product
doesn't have to be perfect or outstanding. But if the
marketing for it is done well, then people will still buy
it. So imagine the amount of sales you will get if the
product(s) you are selling with your business is good and
useful. With the correct packaging, people will buy
anything.
This is a valuable lesson. Many people think that if they
improve on the product and build a website to sell it, the
hard work's over. How wrong that assumption is.
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The effectiveness of marketing determines the success or
failure of a business. Get a product first, but understand
that the true battle is in the advertisement. Although
having a bad product is not advisable as you'd expect your
customers to be coming back for more. This William Hung
example is to show you how effective marketing can be. I'm
not telling you to promote something which you wouldn't buy
yourself.
One thing we should learn from William is to be bold enough
to do what we want and not to worry about what others think.
There are many times where people won't start a business or
won't expand their business due to being afraid of what
others think or afraid of failing. Would William achieve as
much as he has now if he was shy and afraid of being a
failure?
On a final note I can't say it better than him "I've tried
my best. I have no regrets". Can you say the same with
your business?
ABOUT THE AUTHOR:
Alan Cheng, is the owner of
www.onlinemoneymachine.com
the membership site dedicated to help the
beginner start a
profitable online business. It has all the tools
and information
you need to profit online with your own website.
You can
contact Alan at
alan@onlinemoneymachine.com |
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