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How Your Customers Find You!
© by A.T.Rendon
The movie, "Field of Dreams", starring Kevin
Costner and James Earl Jones, made this line famous:
"If you build it, they will come."
That idea worked great in the movies but it is a whole
different ballpark when it comes to a web site or an email
campaign on the Internet.
The only way to attract traffic on the Internet is to
PROMOTE. And the key to successful online promotion is to
know HOW your traffic found you.
Why?
Because when you know HOW your traffic found you then you
will know what is working for you so that you can not only
maintain it, but also increase it.
And, you will also know what is not working for you.
Be it an email campaign or a web site, it is absolutely
essential to code your promotions in order to discover which
ones are bringing you successful results.
With email, the easiest way to do that is by the use of
Auto-Responders.
There are a host of FREE Auto-Responder services that will
allow you to acquire as many FREE responders as you need.
For a "List of FREE Auto-Responder Services",
send a blank email to our Auto-Responder at:
mailto:freeautoresp@emailexchange.org
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Suppose you are promoting an affiliate service that pays
you 50% commission. You run one ad in a newsletter, another
is done via your signature in posting to a business list and
still another ad is exposed via FFA Link submissions.
You can code your ads simply by naming the auto-responders
different names. For example, you can use adNo1,
adNo2, adNo3.
When you receive a reply to adNo1, you will know it came
from the newsletter. A reply to adNo2 will be a
response to your signature. And, adNo3 will be a reply
from your FFA Link posting.
Use whatever code is appropriate for you but the important
thing to remember is to code it and know to what it
pertains.
If you have your own web site, your hosting provider might
already provide you with the tools you need to track the
traffic which visits you daily.
All you would need to do is access your log info and review
which web pages are getting the traffic and study where the
traffic is coming from to visit you.
If you do not have access to such info from you host
provider, there are many good FREE online statistic and
tracking services you can use.
To access our "FREE List of Statistic & Tracking
Services" send a blank email to our auto-responder at: mailto:statserv@emailexchange.org
You may find that much of your traffic is coming to you from
a search engine or directory like Yahoo, http://www.yahoo.com/
or Google, http://www.google.com/.
You may also be pleasantly surprised to discover that a web
site with related traffic has linked your site and is now
sending you new visitors daily.
It would be a good idea to contact the owner of that new
traffic generator and let them know you appreciate the link
and even link back to them in return.
Once you know where your traffic is coming from to find you,
it is important to maintain that flow of traffic and then
try to find other sources that are similar.
Doing so will allow you to increase the visitors and leads
you generate and, hopefully, increase your overall sales.
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A.T.Rendon is an entrepreneur and published writer.
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