<--Previous

Archives

To subscribe to this newsletter access this link.
To see free-stuff edition of this newsletter go here
To see business edition of this newsletter go here

Next-->

Free Classifieds

Free Classifieds Free Marketing & Promotion Newsletter
Weekly Internet Promotion Articles

This newsletter is supported and owned in part by Glen Palo
of Glen Palo 

 

If you would like to own a newsletter like this and receive 7,000 free advertising credits go here  for more info.


Vol. 1 issue #143 Mar 17, 2005
Archives

 

 

5 Marketing Mistakes You Can’t Afford To Make
© 2005 by Debbie Allen

 

In virtually every area of business, there will be pitfalls along
the way. Marketing is no exception. Time and time again, retail
stores of all sizes make the same costly mistakes. But knowing
how to avoid these mistakes can save you energy, disappointment &
and money.

Mistake #1: Eliminating marketing efforts when times get tight.

When cash flow slows, advertising, direct mail and other forms of
marketing are the easiest expenses to reduce, right? But cut
these, and you eliminate the very activities that will bring in
new customers to turn your business around. This is the time
when you may be spending more time analyzing the results of your
marketing efforts. But by stopping marketing efforts, you will
be setting yourself up for additional loss of business.

Mistake #2: Not measuring results.

Don’t wait until times get tight to start measuring the results
of your marketing efforts. By analyzing regularly, you will be
able to reinvest in what is working, and drop what isn’t. Ask
customers how they found your business, and then track the
results. Use in-store or on-line coupons. Or host a focus group
of a variety of customers to discover what attracts them to your
business.
 

Get a fr^ee business profile like this in the Adlandpro Community
[Send A Message] [Invite To Be Friends]
Doug's General Info
 

Teamwork makes the Dream Work   
[view]
Doug Lindahl (user id: DougL) is offline. Last login: 3/16/2005 1:03:45 PM 39 Friends
Member since 2/3/2005
Doug Lindahl
Gender Male
Age 48
Location Sioux Falls, SD, United States
Interests Freedom, Cars, Engines, NCAA Football, Cars, American Muscle of the 60's, Collecting, Attending Auctions, oh yes and did I say cars?
   
Company Modern Momentum.com
URL View Modern Momentum.com's web site
Industry Entrepreneur Enterprise, Networking the Right Way, One relationship at a time.
         
         

 

Mistake #3: Putting all your marketing dollars in one area.

If your entire marketing budget is used on just one method of
promoting your business, you won’t realize the highest return on
your investment. Diversifying your efforts will increase the
frequency and reach of your messages and stretch your marketing
dollars.

Businesses can get hooked into one large advertising program with
a local newspaper, magazine or radio station, and put the
majority of their marketing dollars there. They feel as if they
have to advertise with the same media source, just because they
always have or because fear they will lose ground since their
competitors are advertising there as well. Some business owners
actually stay with a company for fear of upsetting their sales
associate.

Remember, it’s your money and your investment. Don’t ever let
anyone talk you into an advertising program that is not producing
the best results for your business. And measure the results of
your advertising dollars spent vs. the income received from your
advertising on a consistent basis.
 

PROFESSIONAL PROMOTION! The PowerPROMOTEUR was developed for OUR members only! FULLY AUTOMATED! Search engine submission and resubmission! Doorways..link popularity for ALL your businesses! UNLIMITED USE! CHECK IT OUT....INCREDIBLE! Click here for success

When you diversify, don’t’ forget about direct marketing. Many
business owners only do a few direct-mail programs a year,
targeted to their existing customer base. They need to do more.

Your customer base and mailing list is gold, make sure you have
budgeted a large part of your marketing dollars to advertise to
your existing customers. They already love you, so keep them
coming in by sending promotional (promotional & not just sale)
postcards to them at least six times a year.
 

PROFESSIONAL PROMOTION! The PowerPROMOTEUR was developed for OUR members only! FULLY AUTOMATED! Search engine submission and resubmission! Doorways..link popularity for ALL your businesses! UNLIMITED USE! CHECK IT OUT....INCREDIBLE! Click here for success

Mistake #4: Allowing your ego to get in the way of common sense.

Ego can tempt a very bright person to do dumb things. Your
marketing decisions should be based on factors that will
positively impact some area of your business and usually the bottom
line. Buying full-page ads or covers featuring yourself and not
focusing on your business’ unique offerings may result in money
going out the window.

Mistake #5: Not getting help when you need it.
If you find you’re too busy to handle your marketing efforts or
that your materials aren’t looking as professional as they
should, it’s time to call in the reinforcements. Hire a full-or
part-time employee to allow you more free time to work on the
"business end" or hire an independent business consultant to
bring in new concepts and fresh ideas.
 

ABOUT THE AUTHOR:
Debbie Allen is a motivational business speaker with an expertise
in sales and marketing. She has presented to thousands of people
in nine countries around the world. Her expertise has been
featured in "Entrepreneur", "Sales Marketing Excellence" and
"Selling Power" She is the author of five books including her
best seller, "Confessions of Shameless Self Promoters" published
in five countries. To learn more about her presentations or to
take her free business card quiz to evaluate your own marketing,
view the website at http://www.DebbieAllen.com
 

 

 

To change your options unsubscribe or subscribe to different newsletters go here