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Vol. 1 issue #144 Mar 24, 2005
Archives

 

 

Guaranteed Ways to Build Up Your Ezine List
2005 by Suzanne Falter-Barns

 

Want your ezine list to catch fire and really start to fill up?
Jenna Glatzer took her own list from the hundreds all the way to
75,000 in 7 years by simple, steady marketing, and using many of
these techniques. (Jenna bought only 4000 0pt-in names along the
way.) Hre are some tips we provided, and some I've pulled from
my own experience, building my list for The Joy Letter to 17,000
over five years.

1. Free Stuff. Pick genuinely useful fr.ee stuff that
you know
your audience wants and needs. For instance, my brand new ezine,
Expert Status, attracted 600 readers in just a few weeks by
offering a report, "25 Top Self Help Literary Agents". The
practical freebie works. Jenna Glatzer offers two fr.ee
ebooks/reports to subscribers on agents who are receptive to new
writers, and on writer's markets. She notes: "Before I did that,
my subscriber numbers were in the hundreds, not thousands.

2. Put a subscribe box on every page of the site. This
has worked for both Jenna and me. Mine is parked in the left hand
column of the site. Experts advise putting a simple sign up box
(with freebie mentioned) in the top left hand corner, as that's
where the eye naturally travels first. A simple sign up box that
requests only email address works best.

3. Ad swaps. Exchange plugs for your ezine with another
website, to run in each other's ezines. Be sure to mention those
freebies! Doing this on a regular basis with a rotating selection
of web partners will keep your subscription page busy.

 

Get a fr^ee business profile like this in the Adlandpro Community
[Send A Message] [Invite To Be Friends]
Kenneth's General Info
 
Kenneth Sword (user id: sword2drum) is offline. Last login: 3/23/2005 10:58:04 AM 1221 Friends
Member since 1/17/2005
Mr. Kenneth Sword
Gender Male
Age 45
Location El Paso, Tx, United States
Interests My family, music, drums, computers, sound and recording
   
Company Your Own Internet Business Today
URL View Your Own Internet Business Today's web site
Industry Home business, ecommerce, advertising, ebooks, information, internet
         
   

 

4. Cross-registration. I've found subscribers by having
a plug for my ezine on the thank you page of a comparable (but
not directly competitive) website. This offer is made to folks
who just signed up for an ezine, and are therefore deemed 'in the
mood for more.' Offer a swap with your site, and try not to list
more than about two other ezines. Also, make a point of including
only really good, reliable publications that reach your target
market.

5. Give away a bonus for other sites to use, based on
your ezine. A popular web marketing technique is the special one
or two-day promo that offers big bonus lists when you buy a
certain product on those particular days. (I cover this promo
technique in more detail in my e-book/binder, Get Known Now; How
to Build Your Platform as a Self Help Expert.) So collect some of
your best ezine essays, pack 'em up in a downloadable PDF-based
e-book, and offer it as a bonus these sites can use in their
special promos. Don't forget juicy descriptive copy about your
ezine, and a subscribe link at the end of your e-book.
I've
gotten hundreds of new readers this way, and much tra.ffic to my
site.

6. Announce ezine 'events' on PRweb.com and other PR
sites
. There's an entire world of web-based press release
distribution services out there, some of which are low cost or
even fr.ee. So use them. But be sure to only plant press releases
that are truly newsworthy, and thus likely to get press
attention. Even if the media don't use your words this time,
they'll hopefully file you as an expert for future use.

7. Use discussion boards or groups. These are sites
frequented by gangs of people interested in the same thing. Avoid
the unmoderated sites, because they're likely to be spam targets
that generate little bonafide traf/fic. Boards found on member
sites are the best. Don't spam the board with your subscribe
message. Instead, offer some genuinely helpful info. Then sign
off with a signature line that includes ezine and subscribe info.
You can find some of these groups at groups.yahoo.com,
topica.com, mail-list.com, and listfool.com for starters.
 

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8. Sponsor other people's contests. Jenna Glatzer gives
away products like her paid newsletter, Absolute Markets Premium
Newsletter, to writers' groups, contests, and conferences that
request it, regardless of size. I've tried this too, to good
effect. Simply run an announcement in your ezine that you'd be
happy to sponsor comparable events. Ask them to provide a URL for
an event description so you know it's legit. Then offer up your
gifts, and ask for a plug for your ezine and for them to talk up
your dazzling freebie, as well. Jenna notes that groups she
sponsors "often send out ads for us to their lists "just as a
thank you."

9. Run quality content. There's no substitute for
heartfelt writing plus solid information about a subject that
matters. Jenna writes: 'The main reason our list stays so big is
our 'letter from the editor' Each week, I chronicle my writing
life and my triumphs and failures when an article is killed, when
I'm having trouble finishing a book. And I share personal things,
too, like when my grandfather died. People write: 'I feel like I
know you so well.' And I think that's why they stay on the list,
even when their mailbox fills up with dozens of other writer's
newsletters.
 

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10. Allow reprints. Allow any newsletter that wants to
reprint your articles do so. I like to have an email requesting
permission, so I can enter their info into a big database I use
to track where I can send more articles in the future. I end each
article with the line: You may reprint this article in your own
ezine or website. Simply send an email requesting permission to
EMAIL ADDRESS. Please be sure to include our full bio box at the
end.

11. Create a survey or contest. This would be one of
those newsworthy 'ezine events' I mentioned above in point # 6.
Make it a fun, relevant question that you could really develop a
good, newsy story from. I did a survey asking people what they
fought with their spouse/partner/boy or girlfriend about. The
results made for the kind of reading offline media enjoy running
short, 100-word pieces about (fillers.) I made sure to attribute
the survey to my ezine, The Joy Letter, with a mention of the
site's basic URL. You can get the technology to run your own
survey and collect responses at surveymonkey.com (for a fee) or
bravenet.com (for fr.ee.)

I think I could actually go on and on hre. The possibilities
seem to be endless. If you try even half of these techniques on a
regular basis, you'll find your subscriber rates double and even
triple. Here's to building your list the foundation that much of
your traffic and success rely on.
 

ABOUT THE AUTHOR:
Suzanne Falter-Barns' website at www.getknownnow.com offers tips and
tools that help you build your platform and get known as an
expert in your field. Sign up for her fr.ee ezine, Expert Status,
and receive her free report, "25 Top Self Help Literary Agents."
 

 

 

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