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Free Classifieds Free Marketing & Promotion Newsletter
Weekly Internet Promotion Articles

This newsletter is supported and owned in part by Bogdan Fiedur
of Pressmania Classifieds 

 

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Vol. 1 issue #148 Apr 21, 2005
Archives

 

 

No Magical Powers
2005 by Bob Osgoodby

 

Ad space in an ezine or on a web site, is just that - space, and
the web has no magical powers. If you write a bad ad, you will
not get responses. The same ad in a print publication, such as
a newspaper or magazine, would yield the same results. You can't
blame the space provider, if your ad doesn't produce.

Many people have fantastic results with this type of
advertising, and they all have a few things in common. They are
selling a quality product or service at a reasonable price, and
have taken the time to develop a good ad. They also realize that
the only purpose of the ad is to get someone to request more
information. They all have a web site that gives complete
details, and where they make the actual sale. 
 

Get a fr^ee business profile like this in the Adlandpro Community
[Send A Message] [Invite To Be Friends]
Jim's General Info
 

Jim and Carie   
[view]
Jim Groh (user id: GBS) is offline. Last login: 4/8/2005 11:56:22 AM 28 Friends
Member since 3/19/2005
Mr. Jim Groh
Gender Male
Age 35
Location Dearborn Heights, MI, United States
Interests Spending time with my Wife and Children, hunting, fishing, reading, working out, managing my store, helping others, reminissing about old times!! Being thankful!
   
Company Global Business Supply/ (Discount Store Prices)
URL View Global Business Supply/ (Discount Store Prices)'s web site
Industry Discount Store containing over 7, 000 items, a place that people can shop and finally get a break! it is about time!
     

Just having a quality product or program at a reasonable price
is not the only thing you need. You must advertise it in an
intelligent manner. The ad you place is referred to as the
"tease". If this is done properly, it gets you to the next step
in the sales process, and that is the "education" stage. People
want information about the product or service they are about to
buy.

When people get to your web site, or ask for further
information, it is because they are interested. This is the case
where "more is better". The more information you can give them,
the greater the chances you have of making a sale.

A very common mistake is to confuse the "tease" with the
"education stage". If the web site gives little or no
information, it is in effect just another "tease". You can't
expect people to buy if you do this. You must provide solid
information on how they will benefit from your offer. Others mix
up the "education" stage with the "tease", and try to give too
much information in their ad. Neither approach will produce good
results.

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The final stage in this process is referred to as the "close".
This is where you give the person a reason for becoming your
customer. This can take various forms, but every good ad
campaign has one.

All of these elements from the "tease" to the "close" must be in
place if you hope to be successful in your internet marketing.
Miss anyone one of them and you will join the ranks of the "also
rans".

If your ad doesn't produce, examine each of the three stages to
see if it would get you to buy. Have a disinterested person
look at your sales effort. Sometimes you might get so close to
the process, you can't honestly evaluate what you're trying to
accomplish.

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You must of course get ad space that is reasonably targeted to
your potential market. The ad for your product or service
should appear in places that your target market will likely
visit. Don't forget that it might take 5 to 7 exposures to your
ad before someone bites. Don't be discouraged if immediate
results are not forthcoming.

Above all, don't blame the space provider - that is simply a
copout. They did their part by making the space available and
disseminating it to their subscribers - did you do yours?
 

ABOUT THE AUTHOR:
Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm  
 

 

 

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