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Vol. 1 issue #153 May 26, 2005




RSS... And The 10 MOST Powerful Reasons WHY You Should Be
Using It

2005 By Cory Threlfall


RSS(Real Simple Syndication or Rich Site Summary) is widely
becoming a VERY powerful marketing tool on the NET and for
Internet marketers around the world, the question is...

... "Are you using RSS to syndicate your content?"

When I first stumbled across RSS syndication while surfing
the net, it peeked my curiosity to the point where I
couldn't help myself, but, to look into this new form of
site promotion further.

What I found out about this new technology will absolutely
change the way you keep in touch with your subscribers
and/or readers, in many ways, for years to come.

Just to keep up with the times I recently built a webpage
for my website specifically to promote my RSS feed in order
to take on new subscribers, and... most important of all,
to put this new technology to the test.

Here's what my webpage looks like if you decide to build
your own dedicated webpage for your RSS feed. I highly
recommend you do, but, that's just me.

If you do decide to build one, make sure you give your
subscribers and/or readers options.

Now, for those of you who aren't quite up to speed on what
RSS is, here's a quick definition for you:

RSS is an acronym for "Really Simple Syndication" or "Rich
Site Summary", and the XML extension is the format used for
distributing your news headlines via the Web, which is
known as Syndication.

Syndication is where the TRUE power of RSS is unleashed,
getting your message across the web in an Instant to your
subscribers and/or readers.

That's the basics of RSS(Real Simple Syndication).

Now, for the rest of this article I want to focus on the
"10 MOST Powerful Reasons WHY You Should Be Using It".

So, with that said, let's go to reason #1.

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Gender Male
Age 49
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URL View Travel ExtrOrdinaire Travel Agency's web site
Industry Group and Luxury Travel


Reason #1. RSS Streamlines communication.

RSS streamlines communication between the publishers and
readers making it easier for the subscriber to receive your

Reason #2. Readers can Opt-In to feeds.

RSS gives the subscriber the ability to Opt-In to the feeds
they are interested in and the ability to Opt-Out if they
wish through there RSS reader just like an auto-responder.

Reason #3. You don't have to maintain an RSS feed.

This is a great time saver for the busy marketer because
RSS is a great communication supplement that doesn't burden
the publisher with having to maintain a "List" or having to
follow strict privacy rules.

Reason #4. You have the ability to Syndicate your content.

This is where the TRUE power of RSS comes into play because
RSS gives you the ability to Syndicate your content to your
subscribers and website owners in an INSTANT giving your
content the exposure it deserves.

Reason #5. Broadcasts your Sales and Specials.

RSS gives you the ability to broadcast your Sales message
and Specials to a wider audience in less time it would take
to set-up an email broadcast.

Reason #6. No filters to worry about.

This is the next best feature to RSS feeds because you
don't have to worry about your message being passed through
some email filter.

By using RSS, your message gets delivered to 100% of your

This is a very powerful feature.

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Reason #7. No more "Spam" complaints.

This is yet another great benefit to RSS because you never
have to worry about "Spam" complaints or "Privacy Policies"
again because they have to add your feed to there reader,
not the other way around with email.

Reason #8. You get INSTANT credibility.

By publishing your own RSS feed your establishing yourself
as an expert in the eyes of your readers as someone who
knows his/her industry which will build "Trust".

Reason #9. Multiple ways to read your feed.

RSS is very versatile because it allows you to view the
feed in many different media platforms.

Some examples are, Browser Based readers, Software Based
readers, and the ability to view feeds on different
operating systems like windows and mac.

Reason #10. Free and Easy site promotion.

I like to save the best for last because RSS is a great way
to get free traffic to your website without the need of
spending money on advertising.

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This benefit alone will save you hundreds, if not,
thousands in advertising expenses a year in costs to
advertise your online business.

Well... are those enough reasons for you to get started
with RSS?

I certainly hope so because they sure get me excited
everytime I read through them.

Just imagine for a minute your same message you worked so
hard on that you were going to send via email getting to
100% of your subscribers INSTANTLY -- On-Demand -- via your
own RSS feed without ever having to worry about email

Your response rates would Double, if not, Triple, meaning
MORE $$Profits$$ in your pocket with less work.

Internet technology at its Best.

As I mentioned early in my article, the best way to take
advantage of RSS... Starting TODAY! ... is to set-up your
own dedicated RSS webpage on your website.

If you don't have time to set-up your own webpage I
recommend you set-up an account with Blogger.com --
http://www.blogger.com -- and then head over to
FeedBurner.com -- http://www.feedburner.com/fb/a/home --
and set-up an account there.

FeedBurner.com will auto-generate you a RSS subscription
page with whatever RSS feed URL you choose.

Well... there you have it, "RSS... And The 10 MOST Powerful
Reasons WHY You Should Be Using It" and more.

In conclusion, publishers using RSS as a communication
vehicle for there business are able to create keyword-rich,
themed content, establishing Trust, Credibility, and
ongoing communication with current and prospective
subscribers and/or customers.

Want to find out more about BLOGS and RSS? SEARCH CBmall==>
-- Or if you want to get MORE 'Insider' marketing Secrets,
subscribe to Cory Threlfall's ezine called... The Internet
Wonders eZine -- http://www.internetwondersezine.com or you
can visit his BLOG at -- http://theiwe.blogspot.com



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