4 Parallel-Logic Templates That Make Your
Sales Letters & Ads More Enticing
© 2002 Mike Jezek.
By Psychological Sales Letter Specialist (TM) Mike Jezek
"$ales Letters That Create Buying Frenzies"
Pay attention for the next few moments as I'll reveal 4
tricks of the trade that'll make your sales letters and ads
These 4 effective tricks are found in the art and science of
Called Parallel - Logic phrases, they can definitely give
your copy a more magnetic appeal. As you use these phrases
you'll begin to notice your sales letters and ads taking on
a new level of believability and effectiveness.
What is a Parallel Logic phrase? Quite simply, a
Parallel Logic phrase is a sentence that takes an unproven
claim and ties it to a known fact.
The following are 4 types of Parallel -Logic templates along
with examples of how to use them.
"Just as... So does... "
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Example: Just as Penicillin was the
breakthrough of the century, so too will 'X' become the
latest breakthrough in fighting sickness and disease.
Example: Just as Ted Hikes achieved an incredible
profit of $45,000 in 90 days, using these investment
strategies you'll also have the potential to see incredible
results like Ted's.
"If you... Then you'll... "
Example: If you love watching war documentaries,
then I know you'll love "Confessions Of A Navy
Example: If you hate paying outrageous money for
'X', then you'll be excited to know you can save 10% with
our Early Bird Program.
"If they did... So can you."
Example: Over 60% of our seminar's attendees go on
to become rich in real estate.
And if they can do it, so can you! Here's why:
Example: Let me tell you, if my sales force
can accomplish extraordinary results like these, then so can
yours! "The same (thing/item) as (person/organization)
Example: This is the same exact pair of sunglasses
as worn by Tiger Woods.
Example: This is the same material used by the
United States Army.
As you can see from the examples above, creating copy with
Parallel - Logic templates is a snap. Simply take some
time to practice writing statements utilizing these Parallel
- Logic templates; the more you work at it, the better
Soon, with a little practice, you'll be able to smoothly
weave them throughout your copy to create enticing sales
letters and ads that get results.
Yours FREE: 10 Minute $ales Letter Critique by Psychological
Sales Letter Specialist (TM) Mike Jezek. Find out
where the weak spots of your sales letters are and how to
make them capable of starting buying frenzies. Get your FREE
critique from Mike Jezek now. Email: firstname.lastname@example.org
Copyright 2002 Mike Jezek
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