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The Best Kept Web Site
Marketing S.ecret
©2005 By Charlie
Cook
If you have a
web site that's not pulling in prospects and
s.ales, I have a marketing s.ecret to share with
you. Your
s.ales and pr0fits will increase as soon as you
apply it.
Whether you're marketing on the web, in print or
in person, you
are guaranteed to improve your web site
marketing and make more
s.ales.
Here it is; people buy from you when you give
them what they
want. Sounds obvious, but most people don't
apply this secret to
their online and offline marketing.
Many people think that the quickest way to
improve their web
site marketing and increase s.ales is to
convince or 'sell' more
prospects. Trying to convince people to buy your
products and
services is hard, not much fun and rarely works.
In fact, this
approach repels the majority of people who may
actually want the
products and services you provide.
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Alexandra's General Info |
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Alexandra in Vermont
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1320 Friends
Member since 7/12/2005 |
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Your
prospects are like you; they want and need to buy services
and products, but hardly anyone wants to 'be sold'.
When a prospect reads your brochure or visits your web site,
they are thinking about their needs and desires. Once you
focus
your marketing on giving your prospects what they want,
you'll
see a leap in responses and in s.ales.
Think about your products and services. Why do people want
them?
What's the first and most important concern your prospects
have?
What are their secondary concerns? Can you help them solve
each
of these problems and get what they want?
Look at your ads, brochures, or website. Ask yourself the
same
questi0ns prospects ask themselves when they view your web
site
marketing materials;
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- What is in it for me?
- Does the first sentence give me a reason to keep reading?
- Does the photo make me believe this firm has what I want?
What is the most prominent element on the home page of your
web
site or the cover of your brochure? In most cases, it will
be
your company’s name. Does your company name describe your
prospects' biggest concern? Does it give them a reason to
believe you have what they want?
Imagine you wanted to open a new bank account in your
hometown.
On Main Street you see two banks with large signs in the
windows.
Bank A's sign says – AMERICA’S FINEST SINCE 1950
Bank B's sign says – HIGH YIELD SAVINGS, IMMEDIATE ONLINE
ACCESS
BEAT the Cold Winter of 2007 ARIZONA'S NEWEST WONDER
Kartchner Caverns State Park opened in 1999. This stunning limestone cave system is one of the top in the world. Visit Sunny Southwest this cold winter |
Which one would you choose? Bank B
grabs your attention by
talking about the services and results that meet your needs.
They’ve made the sale.
There are dozens of reasons people buy. You may hire a
business
coach to help you make more m0ney, a personal trainer to
become
a better golfer or tennis player. You may buy a new computer
to
increase your company’s productivity or a high definition TV
to
give yourself greater viewing enjoyment. Identify the
reasons
people buy your products and services and it's like finding
the
key to s.ales.
What's the biggest s.ecret to attracting all the clients you
want?
Stop trying to convince your prospects to buy and instead
focus
on giving them what they want. Once they see you as helping
them, they’ll help you by buying your products and services.
ABOUT THE AUTHOR:
The author, Charlie Cook, helps service
professionals, small
business owners and marketing professionals
attract more
clients and be more successful. Sign up to
receive the F.ree
Marketing Strategy eBook, '7 Steps to get more
clients and grow
your business' at
http://www.marketingforsuccess.com
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