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What's The Best Way To
Increase T.Raffic To Your Web Site?
©2005 By Charlie
Cook
You built a
web site to create a surge of inquiries and new
business, but hardly anyone even drifts by, much
less stays to
learn about your company. Given the time and
m0ney you've spent,
you're frustrated that your web site hasn't
turned into a pr0fit
center overnight, and you're inclined to dismiss
its
revenue-generating potential.
Don't! There are three excellent ways to bring
people to your
web site.
1. The Best Way to Attract Visitors
Unquestionably the best way to channel a flood
of visitors to
your web site is to get it listed at the top of
every search
engine. If prospects can find your web site in
the first ten
spots on Google, Yahoo and MSN, you'll get
plenty of visitors.
Even a listing within the top twenty will bring
in a steady
stream.
You know that search engine position depends on
keywords and the
way they are used on your site. Search engines
look at the
frequency of use on your page and number of
links to relevant
pages.
Get a fr^ee business profile like this in the
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Nicole's General Info |
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Nicole
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74 Friends
Member since 4/21/2005 |
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If you've ever worked with the site code yourself to try
to get
to a top position in the search engines, you know that it is
not
obvious how to succeed at this. The experts (and many who
claim
to be search engine specialists are not
expert) charge $12,000 to $30,000 and up annually, per site,
to
achieve and maintain top search engine positions.
Thanks to top placements for several keywords, my site
attracts
over 35,000 unique visitors each month. You or someone in
your
firm can achieve this, too.
Don't have the time to do your own search engine positioning
or
a budget of $12 to 30 thousand dollars for the task?
Write me and I'll refer you to a reputable firm that can
help
you.
2. The 2nd Best Way to Attract Web Site Visitors
Top search engine positions make a big difference, but if
you
don't want to invest the time or m0ney to put your site at
the
top of the search engines, there is a virtually no-cost
technique you can use to bring in qualified prospects.
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Thousands of online ezines and newsletters are hungry for
content, and your prospects are always looking for ideas
that
will improve their businesses or their lives. Write short
articles with ideas and information that your target market
can
use, send it to the ezines, and links from those back to
your
site will bring hundreds or thousands of prospects right to
your
'door'.
One article I sent out last December, 'What Santa Knows
About
Marketing' was picked up by over a thousand ezines,
newsletters
and web sites, and is still listed ten months later.
3. The 3rd Best Way to Attract Web Site Visitors
I love Google Ads and you should, too. They are simple to
set
up, you pay only when people c.lick on your ads, and you can
set
daily budget limits. They look like the easiest way to
attract
qualified leads to your web site. Why aren't they the number
one
way to attract web site visitors? Because making Google Ads
profitable is more complex than it first appears.
Have you tried Google Ads? What were your results?
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Lots of
companies use Google Ads, but few can justify the cost
based on the s.ales generated. It turns out that to make
your
Google Ads pay for themselves, you need to pay careful
attention
to keyword selection, the wording of your ad, and the
layout,
wording, and links on the page that people are sent to from
the
ad.
Given
the challenge and the cost associated with search engine
positioning, and depending on your particular product or
service, Google Ads may be the best way to attract visitors.
Use
the approach outlined above to put them to work for your
business.
ABOUT THE AUTHOR:
The author, Charlie Cook,
helps service professionals, small
business owners and marketing professionals
attract more clients
and be more successful. Sign up to receive the
F.ree Marketing
Strategy eBook, '7 Steps to get more clients and
grow your
business' at http://www.marketingforsuccess.com
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