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High Flyers
©2005 By Bob Osgoodby
I don't care
if you are in an affiliate program, are involved
in
Network Marketing or just trying to sell your
products to a
niche market. Just ask yourself this: How many
of the really
successful people on the web don't have their
own web site?
No one is going to take you as a serious on-line
entrepreneur if
you are promoting a program with the URL such
as:
http://www.someonesmlm.com/member/script.cgi?59432
- If you have
your own site however -
http://www.yoursite.com - it will show
you are serious.
Search Engines will strip off the
script.cgi?59432, so there
goes your commission right out the window. That
is if they
bother indexing the site in the first place.
Undoubtedly the
affiliate page will already be indexed, and your
page with them
is most likely going to be ignored as they
already have it.
They won't re-index a page if it does not
contain anything new,
and since you can't change it, it won't.
With your own site you will be able to easily
track which of
your advertising campaigns are generating
traffic and, more
importantly, which ones are generating sales.
Without being able
to accurately track your ads, you will be
wasting a lot of money
and time.
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Donna's General Info |
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Donna Castillo, Las Vegas Bride
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Member since 3/21/2006 |
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Having your own site will enable you to build up trust
with your
clients and potential clients, something that is much
overlooked
these days. Everyone involved in online sales, recommends
that
you put contact information on your web site. You can't do
this
with an affiliate page, but can do anything you wish with
your
own.
Now here is the best part. Suppose you join a program, and
get
an affiliate page that you spend a lot to promote. If the
program is "played out', or is simply not producing, and you
decide to investigate another opportunity, all the ad money
you
spent is wasted. Many people are also in multiple programs,
and
must advertise each independently as they all have their own
domain.
If you have your own site however, this is not the case.
You can choose which, and how many, programs you are
promoting
all from your one site. This means that if you change or add
programs, there is no need to go through all your ads and
change
your referral URL, You just need to change yoursite.com. A
big
bonus is that if you do have multiple programs on your site,
someone may come from one ad, see another program they like,
and
join that one as well.
I have only come across three arguments as to why people do
not
have their own dot.com's:
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1) I Already Have A Site With One Of The Free Hosts.
Look at your site through the eyes of a potential client. Do
you think the banner ads the free web site provider puts on
your
page, enhance the information you want your potential
clients to
see? Go to http://geocities.yahoo.com and see if this is the
image you want for your business.
2) I Can't Afford My Own Dot.Com Name And Site.
Really? You don't need many of those "bells and whistles"
included by many providers, so why pay for them. You could
have
your own dot.com registered AND hosted for about $45 a year.
That's about the cost of one fast food lunch a month. Do you
really think this is too much to invest in your future? For
an
example, stop by http://bitshack.com and you'll see what I
mean.
3) I Can't Design A Website. We are not talking anything
complex here, just a simple site will have dramatic results
on
your traffic, and sign ups. There are also an abundance of
free
web building programs out there. Go to:
http://www.cas.psu.edu/docs/cashome/guides/htmllist.html
and you
will find plenty of free and low cost tools you can use.
Remember you are talking about an on-line business, and this
is
one skill you should learn.
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Let's talk facts. As more and more people spend time on
the
web, they quickly learn that if they've seen one affiliate
site
for a company, they've seen them all. They also develop a
dislike of the "pop down" screens and banners of the free
sites.
They also look with disdain upon free web space provided by
ISP's, as there is no degree of permanence there.
If you're going to do business on the web, people want to
deal
with someone who will be around for awhile, and your own web
domain and site is a good indicator that you will be. You at
least are showing your prospects that you are serious about
doing business on the web.
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ABOUT THE AUTHOR:
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