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The Magic Carpet
©2005 By Bob
Osgoodby
The majority
of people are pretty cautious. What makes people
think the Internet is a like a magic carpet,
where all you have
to do is make some type of outlandish offer, and
people will
flock to you with their wallet wide open?
How many E-mails do you get promising great
riches or fantastic
buys and you have absolutely no clue who sent
it? Many of the
return E-mail addresses are forged, and you have
no possible way
to ask to be removed from their mailing list, or
to respond to their
offer.
Despite the Federal Anti-Spam Bill, which became
effective
January 1, 2004, and set requirements for
commercial e-mail,
including opt-out provisions and valid postal
addresses, many
spammers are disregarding the law. They may give
you a toll
free number to call, where you will probably get
a highly hyped
recording, or they may provide a web site where
you can place an
order.
What is missing from this picture?
They are! It doesn't work that way folks!
If you expect people to deal with you, they must be able to
identify with you and/or your company. If your company is
not
well known, they must be able to identify with you.
Remember the old saying - "Sell yourself first". When people
are comfortable with you, the rest is easy. But how do I do
this "you might ask".
There are a number of ways and the web actually makes it
easy.
Put a picture of yourself on your web site with a short bio
and
contact information. If a person knows how to get in touch
with
you in case of a problem, it makes their purchasing decision
a
lot easier.
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Just last week, being in the market for some flat screen
monitors, I found a seller on eBay who was selling them at a
highly discounted price. He didn’t accept credit cards or
PayPal, and wanted a certified check prior to shipment. He
also
didn’t have any history of selling on eBay and had a free
email
account – yeah sure.
Tell people how you help your customers and the successes
they
have had. Let them know how they need the benefits of your
product or service. This is the kind of information that
will
build confidence in your customers and prospects.
A lot of people are reticent to give contact information on
the
web. They're afraid they'll get crank calls, or people will
find out where they live. A real concern? I don't think so.
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I have a second telephone line that forwards the call to
voice
mail during non-business hours. I also keep the "ringer" on
low.
While I can hear it in my office, I'm not bothered if it
rings
at night.
Many places in the country don't have home delivery of their
mail available, and a P.O. Box is their actual address. A
Post
Office Box is not ideal, but will be acceptable if a
telephone
Number is provided.
Before you try to sell anything on or off the web, remember
to
sell yourself first, and you won’t need a "magic carpet."
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ABOUT THE AUTHOR:
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