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Five Tips for Internet
Marketing Success
©2006 By Scott Buresh
Do you view your website as an expense or as an
investment? Surprisingly, many companies
seem to view their website as a necessary cost
of doing business, not an opportunity to attract
an audience and gain new customers. The
following five tips can help transform a
non-performing website into an effective sales
and marketing tool.
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Petar's General Info |
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Petar Novakovic
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 140 Friends
Member since 7/12/2006 |
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| Gender |
Male |
| Location |
Kenmore, NY, United States |
| Interests |
Business, God, Family, Money, Wealth Creation, Helping Others Make Money, Business, Real Estate, Internet Marketing, Self-Help |
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| Company |
E409 |
| URL |
View E409's web site |
| Industry |
IT, Internet Marketing, Network Marketing, MLM, Network Marketing, Business Opportunities, Work From Home, Self-Help, Personal Development |
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1. Make sure potential customers can find you on the
search engines.
Most businesses don't take advantage of search engine
optimization, but few things on the Internet can be as
beneficial. A recent Forrester Research report showed that
80% of web surfers discover the new sites that they visit
through search engines. According to iProspect, 85% of web
users use search engines to find solutions and vendors. A
properly executed search engine optimization campaign can
drive numerous, highly targeted visitors to your site,
typically at a fraction of the cost of traditional
advertising. Without high search engine rankings, you will
only get visitors that find your web address through word of
mouth, regular advertising, or other limited means.
2. Use content to get repeat visitors to your site, not
flashiness.
Rich media, such as flashy graphics and audio, may impress
your visitors the first time they see your site, but they
are unlikely to come back for it (or recommend your site to
others because of it). If repeat visitors (meaning
potential customers) are your goal, you are much more likely
to get them to return if your site offers content that they
find valuable (and with any luck, indispensable). This
helps to establish your company as an expert in your field
while building a level of trust with your visitors.
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3. Develop regular e-newsletters and announcements to
inform and keep up to date with current and potential
customers (but only those who ask for them).
A properly executed newsletter campaign can help your
business retain existing customers and attract new ones.
Routinely sending out informational content that your
newsletter subscribers find valuable is another excellent
way to build a level of trust with them while continually
establishing yourself as an expert in your product or
service area. Over time, your recipients will be
increasingly likely to recommend your products or services
to others. A newsletter can also be used to announce special
promotions and sales. A recent Doubleclick survey of more
than 1,000 Internet users found that more than 82 percent of
them had made a purchase online during the past year
as a result of some sort of advertisement they received
through email. The study revealed, however, that people were
much more receptive to email from companies with whom they
already had a relationship.
4. Make sure your existing marketing materials promote your
online presence.
Make sure that all of your print advertising; business
cards, letterhead, etc. display your web address. In
addition, you should mention your website address on your
phone message, in the signature of the emails of everyone in
your company, and in any radio or television advertising.
This simple step can drive a good deal of highly qualified
prospects to your site for relatively little cost, but many
companies are still using the same marketing materials that
they used before they had a website (and missing out on a
great opportunity to build traffic).
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5. Make sure your website content is focused on your
customer's needs and interests, not your company.
A common mistake that companies make on the Internet is
focusing their Internet marketing text too much upon
themselves. Visitors are more interested in learning about
how your products or services can benefit them than about
hearing about how wonderful you are or learning about the
history of your company. Unlike other media, on the Internet
you have very little time to communicate your company's
unique selling proposition (USP). The most effective
websites are those that quickly answer the question "Why do
I need this product/service?" Here's a quick test- does your
Internet marketing copy use words like "we", "us", and "our"
more often than words like "you" and "your"? If so, your
copy may be too self-centric. A change in focus would likely
help you to better connect with your visitors.
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ABOUT THE AUTHOR:
Scott Buresh is co-founder
and principal of Medium Blue
Internet Marketing. For more helpful tips and a
free site analysis,
please visit
http://www.mediumblue.com
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