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Free Classifieds Free Marketing & Promotion Newsletter
Weekly Internet Promotion Articles

This newsletter is supported and owned in part by Bogdan Fiedur
of Pressmania Classifieds 


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Vol. 1 issue #199 Sept 7, 2006



Isn't it time you made the income you've always dreamed of a reality?
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As a newsletter subscriber, you can get this incredible CD System through this special offer for $30.00 less than everyone else would pay. 

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What Are You Really Marketing? It's Not What You Think
2006 By Charlie Cook

You market your own business or you direct marketing for
your company. You know what you are marketing - it's
obvious. Or is it?

If you're a financial advisor, you probably think you're
marketing financial advice. If you're a s.ales consultant,
you may think you are marketing s.ales training. If you are
a realtor, you may assume you market homes or commercial
properties. If you market big screen TVs you may think
you're selling the latest technology.

In each case, you'd be right in terms of your deliverables,
but you'd be wrong about what your prospects are buying.

Over the years, I've worked with service providers ranging
from plumbers to financial advisors, to data management
firms as well as numerous marketing consultants. Despite
the diversity of services they provide, they all face the
same hurdle to increasing their s.ales. Each and every one
has the product or service they deliver confused with what
they are marketing.

Get a fr^ee business profile like this in the Adlandpro Community
[Send Me A Message] [Invite Me To Be Friends]
Jim's General Info

Me and Grandkids   
 5577 Friends
Member since 9/11/2005
Jim Everett
Gender Male
Location Greenville, NC, United States
Interests camping/RVing, boating, scuba diving, hiking, shopping, computers, networking, online marketing, Exact Method Marketing (EMM)
Company Everett Enterprise's Global Marketing
URL View Everett Enterprise's Global Marketing's web site
Industry Personnel Communications, Business Communications, Network Marketing, Home Business Opportunities, Lead Generation


What you're marketing and what you actually deliver are two
different things. The key to increasing your s.ales is to
realize that what you are really marketing is hope - your
clients' hope of achieving their goals.

You're marketing to your prospects' hopes that they'll be
happier, more successful, more attractive, smarter, richer,
more comfortable, more secure, etc. Target your marketing
to the real reasons people buy, and you'll be much more
successful in motivating them to make a purchase from you.

Focus your marketing by identifying what your prospects
want. Make a list that describes their hopes. Following are
some samples to give you the idea:

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- What Your Prospects Really Want -
Residential Realtors' Prospects
- I hope I can find a home I can afford
- I hope I can find a home to accommodate our growing
- I hope I get the best possible price for our current

S.ales Trainers' Prospects
- I hope I can generate more leads
- I hope more people understand how I can help them
- I hope I can sell more of my products and services

Plumbers' Prospects
- I hope I can get the leak stopped as soon as possible
- I hope I can get a plumber to show up
- I hope it doesn't cost me an arm and a leg

Financial Advisors' Prospects
- I hope I have enough m0ney to pay my childrens' college
- I hope I have enough to afford to retire comfortably
- I hope my m0ney is secure no matter what the st0ck market

Online Data Management Firms' Prospects
- I hope more people find my site
- I hope more prospects understand how they can benefit
from using our services
- I hope more prospects contact us and buy from use

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No matter what business you're in, your objective is to
help your clients be more successful and to achieve their
hopes and dreams, both small and large. Appeal to their
motives and you'll increase your s.ales.

Remember HOPE stands for:

Use hope to market your products and services and you'll
capture your prospects' attention, their hearts and more of
their business.


The author, Charlie Cook, helps service professionals,
small business owners and marketing professionals attract
more clients and be more successful. Sign up to receive the
F.ree Marketing Strategy eBook, '7 Steps to get more
clients and grow your business' at



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