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MAKING SMALL BUSINESS
MARKETING PAINLESS WITHOUT RESORTING TO
NOVOCAIN...
©2006 By Charlie Cook
Many small business owners
dread marketing their business as
much as going to the dentist for root canal work. They put
off
even going to the dentist until its absolutely necessary,
and
then the expense is as painful as the procedure. Are you one
of
those who wishes you could avoid marketing your business
altogether?
You're not alone. If you enjoy serving your clients but find
marketing painful, it's probably for one or both of the
following two reasons:
1. You associate marketing with pushy, if not obnoxious,
selling. We're all constantly bombarded by ads on TV, on the
radio, in newspapers and magazines, online, in the mail and
even
in restaurant restrooms. Most just seem to yell, "Buy Me!",
and
you'd like to avoid being associated with this type of
annoying
marketing.
2. You spent money on advertising or mailings or a web site
that
cost you more than you made from the leads generated.
Ouch!
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Terry's General Info |
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Terry & Linda Davis
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 929 Friends
Member since 4/17/2006 |
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| Gender |
Male |
| Age |
54 |
| Location |
Park Forest, IL, United States |
| Interests |
computers, helping others, Christianity, FreeMasonry, bass drummer in a bagpipe band, Shriner, Mason, AF&AM |
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| Company |
TEDASCO, Inc. |
| URL |
View TEDASCO, Inc.'s web site |
| Industry |
Computer Consulting, webmaster, web design, web hosting |
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How to Avoid Obnoxious and Painful Small Business
Marketing
Too much of the marketing you see is about the company and
not
the customer. You've seen too many examples of marketing
that
shouts, "My Company Name, My Products, I'm the Best, I've
Been
Around the Longest, Now Buy ME!!!" It's all about me, not
you. I
g.uarantee that if you use this type of ME, ME, ME marketing
you'll get dismal results.
How many responses did you get with your last ad? How many
are
you getting from your web site? If you're not getting the
attention of your prospects, shouting at them louder or
longer
isn't going to work any better. Marketing this way is
painful
for you and your prospects.
Stop shouting about yourself and your products and services.
That’s not what prospects want to hear.
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Getting a Better Response with Your Marketing
What's the best way to get your prospects' attention and
their
business without it being painful or pushy?
Imagine you sold cars. You could keep using marketing that
shouts at your prospects about the number of years you've
been
in business or the number of cars on your lot. Do this and
you'll only end up with a sore throat. The alternative is to
focus your marketing on the information your prospects want.
For example, a recent survey by BIGresearch found 14 reasons
people like you buy a new car, including:
- Your old car has high mileage
- Your old car always needs repairs
- You're tired of your old car and want something new,
including
the latest technology
- You want a car that gets better gas mileage
- You like the styling
- The new car has better safety features
- The new car has more room
- The new car is offered at a good price (only 14% of
respondents listed price as a factor in their purchase)
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If you were a car dealer, you could use the reasons above
to
keep your marketing focused on what your prospects want. For
example, an ad might read something along the lines of:
"Is your car ready to be replaced? Does it have over 80,000
miles on it? Is it in for repairs so often you're making
monthly
visits to your mechanic? Discover which cars can provide you
with better mileage, the latest in technology and a safer
ride.
Visit Miller Motors at ..."
Are you shouting ME, ME, ME at your prospects? Start talking
about what they need and want instead. It's a highly
effective
marketing strategy that will ease your small business
marketing
pains. When you get a tremendous positive response you'll
discover that marketing is actually fun as well as
rewarding.
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ABOUT THE AUTHOR:
The author, Charlie Cook, helps, small business
owners and
marketing professionals attract more clients and
be more
successful. Sign up to receive the Free Small
Business Marketing
Ideas eBook, '7 Steps to get more clients and
grow your
business' at
http://www.marketingforsuccess.com |
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