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Free Classifieds

Free Classifieds Free Marketing & Promotion Newsletter
Weekly Internet Promotion Articles

This newsletter is supported and owned in part by Bogdan Fiedur
of Pressmania Classifieds 


If you would like to own a newsletter like this and receive 7,000 free advertising credits go here  for more info.

Vol. 2 issue #217 Jan 17, 2007



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Classified Ads - What Works & What Doesn’t

©2007 By Diana Barnum

Do classified ads really work? Should you include an email address or fax number in them? How about a call to action?

Questions like these are often brought to the attention of OhioHelp.net, an Ohio-based company specializing in helping businesses worldwide with their marketing, public relations and freelance writing services. Here are some top tips they offer based on their own client projects.


[Send Me A Message] [Invite Me To Be Friends]
Ruby's General Info

Life is what you make it!   
Ruby Garson (user id: DirectResponse) is offline. Last login: 1/16/2007 2:45:50 PM 915 Friends
Member since 9/24/2006
Ruby Garson
Gender Female
Age 47
Location Broken Arrow, OK, United States
Interests Small Business Advertising, Marketing, Promotions, Direct Response Mail, Music, Writing, Learning
Company Direct Response Letters
URL View Direct Response Letters's web site
Industry Direct Response Copywriting, Marketing, Advertising, Direct Mail, Editing, Consulting, Web Design & Layout, Sales, Business, Advertising, PostCards, Coupons


Study the ads in publications where you would like to place yours to see what works. And STUDY them like you'll have an exam over them. If you didn't see the ad before, skip it. Only focus on those who repeatedly placed the same ads - -these people are
selling off of them: bottom line.

While you’re at it, call some of those companies who are not your direct competitors and ask how their ads pull (and log their replies for reference). Exchange contact information and follow up so that you can possibly team up with them later in a joint
venture and send clients back and forth.

Results show that small ads placed in inexpensive publications generally bring in phone calls and clicks to websites, but no email replies. And on the average, these callers reported having limited or no Internet access along with limited or no computer /
email capabilities in their homes. If they had access at work, it was limited and did not offer personal / private email. Toll-free numbers brought in more responses than local numbers with area codes. And fax numbers brought in nothing at all.

Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..


Sales increased with the inclusion of Gift and Reward items in a call-to-action ad. Popular items were:

A. A No-Cost Information Kit that included a variety of tip sheets, electronic books and software sent via downloadable links in printed sales letters and included on disks or CDs. All items were mailed Flat Rate via Priority Mail.

B. A Book / workbook set sent the same way or mailed Media Rate in a manila envelope. Sets were for a trial period before purchasing. And No-Cost Information Kits above were included in the package.

C. A special “Freebie” item of their choice from our bookstore was mailed or emailed with mention of the ad.


To increase customer contact, communication and overall sales, include specific pricing in the ad; for example, say, “rates from $39.” Also list an email address with a domain name and specific person to contact. In other words, instead of emailing
info@aol.com, email diana@ohiohelp.net using a first name for familiarity. (Note that some classifieds charge a 3-word count for URLs but only a 1-word count for email addresses.) And use an action verb in your call-to-action, “Mention Ad for…”

Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..



• Keep up. Keep educating yourself and your helpers. For example, inexpensive company subscriptions to a monthly ebook club <http://presssuccess.com/wholesale> and the jvAlert Perpetual Learning Series <http://www.jvAlert.com/LearningSeries.aspx?id=1805> help to catch up with the latest scoop -- what works and what doesn’t work from top-level marketers & industry leaders.

• Prepackage info into autoresponders <http://presssuccess.com/AutoPilot> with a 30-day no-cost trial period. Then the info can be sent upon request immediately to prospective clients. Treat information requests like proposals & include past work you’ve done in the field, samples, references, additional resources, your credentials, etc.

So sharpen your pencil or grab your keyboard and tune up your classified campaigns. Testing and improving your ads can definitely increase sales.


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