| |
Isn't it time you
made the income you've always dreamed of a
reality?
Of course it is! And here's how: Long-Time
Internet Marketing Guru Jim Daniels (the man who
helped Bogdan Fiedur, the owner of Adlandpro get
his start early in his online business and earn
nearly 3 million dollars!) has just released his
most powerful CD System yet which will give you
the ultimate edge in the world of Internet
Marketing.
As a newsletter
subscriber, you can get this incredible CD
System through this special offer for $30.00
less than everyone else would pay.
Click Here To
Claim Your Discount! |
Classified Ads - What Works & What Doesn’t
©2007 By Diana Barnum
Do classified ads really work? Should you
include an email address or fax number in them?
How about a call to action?
Questions like these are often brought to the
attention of OhioHelp.net, an Ohio-based company
specializing in helping businesses worldwide
with their marketing, public relations and
freelance writing services. Here are some top
tips they offer based on their own client
projects.
TOP TIPS FROM OHIOHELP.NET
|
|
|
Ruby's General Info |
 |
|
Life is what you make it!
|
 915 Friends
Member since 9/24/2006 |
|
|
|
| Gender |
Female |
| Age |
47 |
| Location |
Broken Arrow, OK, United States |
| Interests |
Small Business Advertising, Marketing, Promotions, Direct Response Mail, Music, Writing, Learning |
| |
|
| Company |
Direct Response Letters |
| URL |
View Direct Response Letters's web site |
| Industry |
Direct Response Copywriting, Marketing, Advertising, Direct Mail, Editing, Consulting, Web Design & Layout, Sales, Business, Advertising, PostCards, Coupons |
|
|
|
|
|
|
I. CLASSIFIED AD PLACEMENT
Study the ads in publications where you would
like to place yours to see what works. And STUDY
them like you'll have an exam over them. If you
didn't see the ad before, skip it. Only focus on
those who repeatedly placed the same ads -
-these people are
selling off of them: bottom line.
While you’re at it, call some of those companies
who are not your direct competitors and ask how
their ads pull (and log their replies for
reference). Exchange contact information and
follow up so that you can possibly team up with
them later in a joint
venture and send clients back and forth.
Results show that small ads placed in
inexpensive publications generally bring in
phone calls and clicks to websites, but no email
replies. And on the average, these callers
reported having limited or no Internet access
along with limited or no computer /
email capabilities in their homes. If they had
access at work, it was limited and did not offer
personal / private email. Toll-free numbers
brought in more responses than local numbers
with area codes. And fax numbers brought in
nothing at all.
|
Visitor only for $0.01. Try our pay per click search engine.
The cheapest on the market.
Start here.. |
II. CLASSIFIED AD GIFTS
Sales increased with the inclusion of Gift and Reward items
in a call-to-action ad. Popular items were:
A. A No-Cost Information Kit that included a variety of tip
sheets, electronic books and software sent via downloadable
links in printed sales letters and included on disks or CDs.
All items were mailed Flat Rate via Priority Mail.
B. A Book / workbook set sent the same way or mailed Media
Rate in a manila envelope. Sets were for a trial period
before purchasing. And No-Cost Information Kits above were
included in the package.
C. A special “Freebie” item of their choice from our
bookstore was mailed or emailed with mention of the ad.
III. CLASSIFIED AD COPYWRITING
To increase customer contact, communication and overall
sales, include specific pricing in the ad; for example, say,
“rates from $39.” Also list an email address with a domain
name and specific person to contact. In other words, instead
of emailing
info@aol.com, email diana@ohiohelp.net using a first name
for familiarity. (Note that some classifieds charge a 3-word
count for URLs but only a 1-word count for email addresses.)
And use an action verb in your call-to-action, “Mention Ad
for…”
|
Visitor only for $0.01. Try our pay per click search engine.
The cheapest on the market.
Start here.. |
IV. CLASSIFIED TIPS
Remember:
• Keep up. Keep educating yourself and your helpers. For
example, inexpensive company subscriptions to a monthly
ebook club <http://presssuccess.com/wholesale> and the
jvAlert Perpetual Learning Series <http://www.jvAlert.com/LearningSeries.aspx?id=1805>
help to catch up with the latest scoop -- what works and
what doesn’t work from top-level marketers & industry
leaders.
• Prepackage info into autoresponders <http://presssuccess.com/AutoPilot>
with a 30-day no-cost trial period. Then the info can be
sent upon request immediately to prospective clients. Treat
information requests like proposals & include past work
you’ve done in the field, samples, references, additional
resources, your credentials, etc.
So sharpen your pencil or grab your keyboard and tune up
your classified campaigns. Testing and improving your ads
can definitely increase sales.
|
|
Free Marketing & Promotion Newsletter
