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Another time, I was surfing the Internet,
checking out
different business opportunities to review in my
home
business newsletter, when I came across this
company
selling "turnkey" website packages for $95. As I
was reading
the information about the various packages they
had to
offer, I came across their guarantee, virtually
hidden, in
fine print at the very bottom of the page.
This company was only offering a measly 7 day
guarantee. 7
days! Now if they don't have enough belief in
their own
product to offer, at the very least a 30 day
guarantee, then
how on earth could they reasonably expect their
prospects to
believe in it?
What about you and your website? Are you
credible?
If you offer website design services, is the
design of your
own website up to par?
Do you own your own domain name, or does yours
contain the
names "Geocities" or "Angelfire?"
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Can you back up your claims with cold, hard, indisputable
and verifiable facts?
Do you have your name, telephone number and street address
on your website?
Do you use authentic customer testimonials, complete with
website and/or e-mail addresses.
If you can't honestly answer yes to every single one of the
above questions, then "Houston, we have a problem!"--a
credibility problem! And it's costing you a lot more money
than you realize.
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When prospects arrive at your website for the first time,
they're both apprehensive and skeptical. And with so many
scam artists and rip-offs prevalent on the Internet, you
have to expect and anticipate that type of mindset.
That's why it's critical that you put your prospects minds
at ease the moment they land on your website. And the best
way to do that is to instill confidence by utilizing the
steps that I mentioned earlier.
If you follow those steps, you'll have an incredibly
credible website and your profits will reflect that fact.
Til next time...
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